People’s Insurance PLC offers most comprehensive medical insurance cover
View(s):People’s Insurance PLC, in an unprecedented effort to enhance its product offerings to customers across Sri Lanka, recently announced its plans to diversify into the health insurance space of the country.
“This strategic move to establish its presence as a health insurance provider builds on the well-established public image of People’s Insurance as the insurer who cares with love,” the company said in a media release.
As the market is already heavily saturated with health insurance products offered by the competition, Peoples Insurance had the strategic objective of offering a product to make them stand out from the rest. Following a customer first approach, the insurer has decided to be a step above its competitors by offering a highly comprehensive medical insurance cover available in the country.
Citizens of Sri Lanka and those individuals who currently reside in the country are eligible to obtain a medical insurance cover from People’s Insurance. Individuals can be covered from their 5th birthday onwards. However, infants from the age of 3 months can also be protected by these covers provided that their parents have a medical cover from People’s Insurance too.
Jeevani Kariyawasam, the Head of Operations at People’s Insurance PLC commented on this new development: “When People’s Insurance PLC began to contemplate the entry into the health insurance sector, we knew we had to be different.’’