Unilever Chairman Nigeria tell APIIT MBA students ‘ Don’t let a crisis go by’ use it to re-calibrate your organisation
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Carl Cruz the Managing Director Unilever, with oversight of the West and Central Africa markets
The strongest Industry linked MBA in Sri Lanka – The Staffordshire University MBA at Asia Pacific Institute of Technology( APIIT), had the privilege of hosting Carl Cruz the Managing Director Unilever, with oversight of the West and Central Africa markets, and Managing Director/CEO of Unilever Nigeria at the weekly APIIT MBA Diaries edition 2021. The advise to the youngsters was ‘ Don’t let a crisis go by’. Use it to relook at the cost model, the organisation structure and focus the innovation thrust on your key products that give you the 80:20 rule. This is an opportunity that you will not get again to Re-caliberize your organisation he said.
Carl Cruz is the Managing Director Unilever, with oversight of the West and Central Africa markets, and Managing Director/CEO of Unilever Nigeria, Unilever’s operation in the largest economy in Africa. As Managing Director of West Africa, Carl sits on the Boards of Unilever Nigeria Plc as an Executive Director, and Unilever Ghana Plc as a Non-Executive Director representing Unilever. Previously he was the Chairman Unilever Sri Lanka from 2016 – 2019. He has also served as Vice-President, Customer Development of Unilever Philippines. Carl joined Unilever straight after University in 1992 and has done marketing and customer development work across Home Care, Personal Care and Foods in his years with Unilever. Carl’s international experience includes working in Thailand and India from 2004 to 2009. In Thailand he was the Customer Director for Unilever’s Foods and Ice Cream business and in India he deployed Category Management and Customer Marketing for Hindustan Unilever Limited. Carl returned to Unilever Philippines in 2009 to head the Foods Business Unit and later took over the Customer Development function. On the personal front, Carl is happily married to Adiel with children. He loves to spend time with family at home or travelling across the globe.
Interviewed by Dr Rohantha Athukorala, APIIT has staged top business personalities weekly to address the country via the “ APIIT MBA Diaries” which so far Included personalities such as Global branding guru Simon Anholt, Unilever Chairperson for Sri Lanka Hajar Alifafi, Ambassordor to China Palitha Kohonna, Nestle Managing Director Fabrice Cavallin, Sri Lanka ambassador to UK Saroja Sirisena and very recently the Sri Lankan Ambassordor to Belgium, Luxembourg and Head of the Mission to European Union Grace Asiriwathan and Dialog Group CEO Supun Weerasinghe just to name a few he said.
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