iPUMSE 2021: Value Co-Creation in Crisis
View(s):The second Peradeniya University International Management Research Sessions (iPUMSE), organised by the University of Peradeniya’s Faculty of Management, was held last week.
Considering the impact of the pandemic on businesses, the theme of the conference was set as “Value Co-Creation in Crisis” with the objective to build awareness among the academia and the industry on how businesses could survive and thrive during crisis situations.
The inauguration ceremony of the conference was held at the Faculty of Management auditorium. University Grants Commission (UGC) Chairman Sampath Amaratunge was the Chief Guest.
University of Peradeniya Vice Chancellor M.D. Lamawansa attended the conference as the Guest of Honour.
Prof. Andrei Yu. Panibratov from the Department of Strategic and International Management at St. Petersburg University in Russia delivered the keynote speech of the conference online. The speech was on ‘Russian Multinationals in the Era of Economic Sanctions.’
Technical sessions were also conducted virtually under four tracks in eight parallel sessions, and 50 research papers were presented.
Moreover, a business forum was held in the afternoon session on ‘Value Co-creation during Crisis: Crafting and Executing Strategies to Build Organisational Resilience towards Sustainable Growth’ via Zoom. Five panelists, representing the academia and the industry, participated at this session to explore the appropriate strategies that could be used by businesses during the times of crisis.
Mr. N. Agilan, a senior lecturer at the University of Peradeniya’s Department of Human Resources Management, moderated this session.
HitAd.lk is the best and biggest mobile phone market in Sri Lanka, and we guarantee you will find what you need here from our extensive listing of mobile phones for sale in Sri Lanka. Whether it’s a budget-priced smartphone for communication, or higher end features with advanced connectivity, there are many different options from which to choose from on our site!