THE FUTURE OF THE EVENT INDUSTRY
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Webinar organised by the MSU Bachelor of Event Management(hons) Degree students
Bachelor of Event Management students at MSU & MSI successfully held an event titled. “The Future of the Event Industry, Looking Ahead at a New Normal “ This was a trending topic because the Covid 19 pandemic had a significant impact on Sri Lanka’s event industry. Furthermore, the event could draw a large audience, including both local and international students studying in the field of Event Management.
On behalf of the University, the organising team would like to express our gratitude to MSU & MSI President Prof. Dr. Mohd Shukri Ab. Yajid, Vice Chancellor Prof. Dr. Junainah Abd Hamid, Senior VP for Post Graduate Studies Prof. Dr. Ali Khatibi, Director MSI Mr. Sam Peiris, and Lecturer/ Programme Manager Mr. Ali Abdulla Idroos & Lecturer Ms. Kasunka Muthumala for their leadership and assistance in making this event a success.
The webinar was focused on exploring specialised knowledge and innovative practices in the Event Industry, (post covid 19), with the key objective: to serve as an incentive of reigniting hope to all stakeholders of the Event industry, in overcoming this challenge and thriving in the foreseeable future.
The webinar on “The Future of the Event Industry”, was addressed by keynote speakers from diverse sectors of the industry, including Mr. Roshan Wijeyaratne, Founder Managing Director of Event Productions (Pvt) Ltd and President of Event Management Association of Sri Lanka, who addressed the topic of New Technological Advancement in the industry, while Ms. Paddy Paul, Managing Director of Golden Isle Travel Pvt Ltd, provided an insight on the Emerging Event Trends faced in the present environment. In conclusion, Mr.Ruwan Ratnyake Founder & Chairman of Leopard Nest & Beyond Escapes, provided everyone present, with an inductive insight on the strategic survival of the industry, during this global crisis.
The chase of a bright future is never simple. Every dream is accompanied by a unique set of trials and struggles. Though I struggled as a working student, MSI gave me hope to achieve my dream path which I started off at the certificate level and currently in the bachelor level in Event Management. We have had the best practical and theoretical lessons in our course work. To everyone behind the Event Management program I want to thank you for giving us all the inspiration and hope towards the attainment of our dreams.
I'm a final year student studying for a bachelor's in Event Management at Management Science University. Being Educated at the Management & Science University has been a great investment in my career. I successfully completed my Diploma in Event Management from this educational institution on time. They gave me good practical knowledge and at the same time gave me a major start and prospects in the event industry. The lectures are very impressive and include many case studies and practical activities which make it easy to absorb all the lessons. All facilities are well arranged, and all lecturers and administrative staff are very friendly and professional. For me, it was a very positive experience.I'm a final year student studying for a bachelor's in Event Management at Management Science University. Being Educated at the Management & Science University has been a great investment in my career. I successfully completed my Diploma in Event Management from this educational institution on time. They gave me good practical knowledge and at the same time gave me a major start and prospects in the event industry. The lectures are very impressive and include many case studies and practical activities which make it easy to absorb all the lessons. All facilities are well arranged, and all lecturers and administrative staff are very friendly and professional. For me, it was a very positive experience.
The webinar was attended by nearly 300 stakeholders of the Industry, including students from MSU Malaysia and other local land private Universities, SMEs and the general public. Along with the discussion of issues and challenges, the webinar mainly focused on solutions faced by them post covid-19.
The way how the undergraduates have organised this event reflected the capacity of the students on both academic performance and the practical knowledge that they have gained during their studies at the university.
Management and Science Institute (MSI) is the Colombo Centre for MSU Malaysia, one of the top universities in Malaysia, Asia as well as globally. MSU currently ranks in the Top 100 among the world’s top young universities, Top 200 among Asia’s best universities, Top 301+ for Graduate Employability Ranking and Top 601+ for University Impact
MSI offers professional education to meet global industry demand and at MSI the key focus is to develop knowledge and skills of students while preparing them to obtain employment opportunities with higher studies. MSI gives the priority to quality education and the importance of creative teaching methodologies towards producing quality and holistic graduates. Besides incorporating international exposure in students’ learning experience, extensive industrial training components and personal enrichment competency elements are also blended into the programmes of study to ensure graduates’ employability.
MSI currently offers following Diploma, Bachelors (Hons) Degree and MBA programmes through MSU. These includes;
- Hospitality & Tourism Management
- Biomedical Science,
- Event Management,
- Business Management
- International Business
- Human Capital Management
- MBA
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