University of Kelaniya signs MOU with Ogilvy Digital for new Digital Marketing Degree
View(s):
Prof. Nilanthi de Silva, Vice Chancellor, University of Kelaniya (left) and Irvin Weerackody, Chairman, Phoenix Ogilvy Group (2nd right) exchanging the MoU for the new Digital Marketing Degree Programme
The University of Kelaniya recently signed a Memorandum of Understanding (MOU) with Ogilvy Digital, the leading digital technology agency in the country, to impart its industry expertise and knowledge for the university’s specialised Digital Marketing Degree Programme.
The Digital Marketing Degree is the first such programme to be introduced by a state university.
With this MOU, Ogilvy Digital will partner with the Department of Marketing Management of the Faculty of Commerce and Management Studies of the university, to offer in-depth digital education to the students of this programme, Ogilvy said in a media release.
The MoU for the new degree programme was signed between Prof. Nilanthi de Silva, Vice Chancellor of the University of Kelaniya and Irvin Weerackody, Chairman of Phoenix Ogilvy Group.
Highlighting the importance of this collaboration, Vice Chancellor Prof. Nilanthi de Silva said, “We cannot just wait on our own in isolation in the ivory towers of academia. We need to reach out to the areas that our graduates are going to be working in and make sure they have the knowledge and skills to contribute significantly, and be productive in the sectors they are working in. I admire the drive and enthusiasm in the Department of Marketing Management to do things better and I hope this partnership will bear good fruit in the future.”
Chairman of Phoenix Ogily, Irvin Weerackody said, “As a pioneering digital technology company, this is the second occasion we are partnering with a seat of learning to impart digital education. Today, Digital Technology is the driving force in our lives. A whole new world is emerging before our lives, which will alter the way we live and the way we do things. The digital revolution is a quantum leap in technology.”
The occasion was also attended and addressed by the University’s Dean of the Faculty of Commerce and Management Studies, Dr. Narada Fernando and Head of the Department of Marketing Management Prof. Ravi Dissanayake.
The MOU provides for Ogilvy to develop the curriculum for the degree together with the university and be an advisor to the content and assessment methods of the programme and function as a member of the Certified Professional Marketing Graduate Program’s (CPMG) Accreditation Committee.
The company will further offer guest lectures for the degree, internship opportunities to undergraduates of the programme and conduct knowledge sharing sessions with the university.
Hitad.lk has you covered with quality used or brand new cars for sale that are budget friendly yet reliable! Now is the time to sell your old ride for something more attractive to today's modern automotive market demands. Browse through our selection of affordable options now on Hitad.lk before deciding on what will work best for you!