Ogilvy Redworks, stepping into a decade of excellence
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Ms. Ishani Jayasinghe
Redworks, the specialised corporate communications arm of Phoenix Ogilvy Group, completed a successful year in 2021 by gaining momentum in performance despite the challenging business environment.
Redworks is backed by one of the most diversified communications agencies in Sri Lanka, the Phoenix Ogilvy Group. Thereby, the company, said in a media release, that has gained the competitive advantage to leverage on the unique strengths and competencies of the creative and digital expertise of the Ogilvy Group.
Redworks moves into its 10th year of operations in 2022 and has positioned itself as a formidable player in the corporate communications arena by partnering with many leading corporate entities to shape the strategy, content, and visual expression of their Annual Reports to shareholders, investors, and other stakeholders.
Reflecting on this milestone Irvin Weerackody, Chairman of Phoenix Ogilvy Group, said: “Redworks has over the years demonstrated a steady growth trajectory. I am happy to witness the progressive strides made and the success achieved thus far in elevating the standards of corporate reporting in Sri Lanka.”
Partnering with leading listed corporate entities to produce epic annual reports, Redworks was recognised at the recently concluded 56th Annual Report Awards organised by the Institute of Chartered Accountants, Sri Lanka.
The award-winning reports that won Gold were Bank of Ceylon and Lanka IOC PLC. Meanwhile, Ceylinco Life Insurance, Abans PLC, E Channeling PLC and Hayleys Fentons, were recognised with Silver awards. The Bronze award winners were JAT Holdings PLC, Regnis Ceylon Lanka PLC, Lanka Industrial Estates Ltd and Resus Energy PLC.
Director – Business Development, Redworks, Ishani Jayasinghe, in her comments, said: “We are delighted to partner with our clients who have been consistently recognised at the CA Annual Report Awards. Despite the challenging business externalities, it was encouraging to witness the commitment and dedication of our clients to raise the bar and enrich the standards of the annual reports.”
The statement said that the pandemic forced many organisations to rethink the conventional paradigms of work and Redworks responded with agility by transitioning towards a virtual working environment. This proved to be a win-win arrangement for the clients and the agency. The company conducted its business virtually over the last two years creating a positive and collaborative experience for clients whilst maintaining its unique and exemplary service standards. Moving forward a hybrid working model is envisaged in 2022, which will derive greater levels of flexibility and productivity.
Offering a wide spectrum of services in the sphere of corporate communications comprising of company profiles, coffee table books and investor presentations, Redworks offers consultancy and advisory services for companies who envisage to move towards the path of sustainability reporting, covering Environmental, Social and Governance (ESG) Sustainability.
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