decrypt launched in Sri Lanka
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Mr. Sanjay Pal
decrypt, a new market research specialist, launched its services in Sri Lanka recently to help MNCs, local conglomerates, SMEs, and entrepreneurs action consumer insights to build winning business strategies.
The company, which already has a firm footing in South Asia, is supported by a team of experienced, dedicated researchers, each with over two decades of research experience. decrypt promises to deliver exceptional consumer insights, which are a powerful support in decision making, which is ultimately, a blueprint for success, the company said in a media release.
Ms. Prajika Fernando
In opening its doors here in
Sri Lanka, decrypt Lanka Pvt Ltd plans to go beyond the traditional mode of market research by: Ensuring complete, end-to-end management by its senior partners; not just delivering an insight, but also strategising its activation in close partnership with clients; co-creating the future of our client’s brand by bridging diagnosis and our rich understanding and knowledge of consumers and markets; and bringing in innovative research tools and methodologies to address complex business problems and unlock a 360-degree view to the solution.
Founder and CEO of decrypt, Sanjay Pal says, “What we do and what we want to do better is partner brands and businesses through their life journeys. We provide in-depth knowledge of consumers, and ensure absolute end-to-end management of our clients by a team of the industry’s leading experts.” The Sri Lankan operations is propelled by its Country Head, Ms. Prajika Fernando, a market research expert with over 20 years of professional experience, has a proven track record of utilising leadership, cutting-edge research and technology, and
building clients across multiple industries (multinational, local, and international).
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