AIMGSL hosts first CEOs’ Breakfast Forum
View(s):
Speakers at the event.
The Association of International Marketing Graduates in Sri Lanka (AIMGSL) recently hosted its first AIMG CEOs’ Breakfast Forum at Earls Court, Cinnamon Lakeside Colombo. The event saw over 100 participants with the presence of the Ambassadors of Australia and France for a knowledge sharing session on the topic of ‘Setting Sights on EU Markets’.
In his welcome address, Chairman, Association of International Marketing Graduates in Sri Lanka – Sujith Silva said the event was a key opportunity for corporate CEOs and marketers to gain keen insights into foreign markets as they look to expand beyond Sri Lanka’s shores.
Speaking at the event, keynote speaker – Ambassador of the European Union to Sri Lanka and the Maldives – Denis Chaibi said: “The point I would like to focus on is the risk factor when setting sights on the EU market and the importance of risk analysis before you even start to market your product. This by far may be your most crucial step. As we all know, the EU massively regulates their trade, policies, etc more so than any other territory or nation. The EU is an environment comprising so many moving pieces that strict regulation is integral to its survival. We have 30,000 officials based in Brussels, whose core job is to assess and regulate so as to support the EU market and strengthen it. A prime example is with the Cyber Environments/ Markets which posed and still poses a lot of challenges for many markets – but the EU was the first one to come up with solutions for this and to manage the expectations and regulate the market so both can grow together.”
During their guest speaker slots, both CEO, Dilmah Tea – Dilhan Fernando, and CEO, Brandix Apparel Solutions Ltd – Rajiv Malalasekera spoke about invaluable expertise and insight in business expansion, how their brands do market research in EU markets and how their success in such markets began and continues to date.
Mr. Fernando said: “Today people don’t just buy products. There are billions of products flooding the market, from around the world. This is where marketing has become an integral part of any brand where our focus is no longer about the product, but about the experience and emotional appeal, these products create.”
Hitad.lk has you covered with quality used or brand new cars for sale that are budget friendly yet reliable! Now is the time to sell your old ride for something more attractive to today's modern automotive market demands. Browse through our selection of affordable options now on Hitad.lk before deciding on what will work best for you!