Jaffna University and ADIC sign MoU for alcohol, tobacco and drug prevention
View(s):A Memorandum of Understanding (MoU) on Joint Education and Advocacy Programmes on alcohol, tobacco and drug prevention and awareness collaboration was signed between the Alcohol and Drug Information Centre (ADIC) and the University of Jaffna this week at the university premises.
University of Jaffna Vice Chancellor S. Srisatkunarajah and Alcohol and Drug Information Centre (ADIC) Executive Director Pubudu Sumanasekara, signed the MoU on behalf of both institutions.
Faculty of Arts Dean K. Suthakar, Media Studies Department Head S. Raguram, Faculty of Arts Deputy Registrar Anusha Sivaneswaran, Media Studies department lecturers and students, ADIC Senior Project Officer A. C. Raheem and other officials from the ADIC also took part in the event.
The agreement was made for the purpose of increasing the capacity of the students of the Department of Media Studies, University of Jaffna to respond to alcohol, tobacco and other drugs promotions and to involve in effective prevention activities.
Further, the MoU aimed to build the capacity of the media studies students to engage them in creating awareness among the local community and investigating social issues, improve the understanding of trade manipulation of print and electronic media and produce the creative materials to mobilise the community to have appropriate awareness regarding the consumption of alcohol, tobacco, and other drugs. 
As per the agreement, training programmes and a short film competition will be conducted and the students will be offered to follow an online certificate course to improve students’ knowledge of alcohol, tobacco and other drug issues.
In addition to this, media studies students will conduct surveys regarding alcohol, tobacco and other drug promotions in the region and format the report with the technical support of ADIC and those will be released as a collaborative production of the University of Jaffna and ADIC.
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