APIIT explain how to use IT to drive Sri Lanka Tourism
View(s):The Asia Pacific Institute of Information Technology( APIIT) staged a forum on how the IT industry can support Sri Lanka’s Tourism Industry, as it will be a key pivot for the economic recovery of Sri Lanka.
The application of ICTs was an appropriate prospect for improvising the tourism industry from the current situation said the keynote speaker Sam Goonetilleke a Tourism Expert from UK based in London.
The best way to build ‘ Tourism Stories ’ - integrate IT with Tourism activity like the Galle test dedicated to Cricketing legend Shane Warne
Dr Rohantha Athukorala, a former Chairman of Sri Lanka Tourism opinioned ‘ destinations economies technology driven systems are very crucial as ICTs have the potential to upsurge destination revenue for supporting the economic and social development. Perhaps, evolving and strengthening the local tourism and tourism oriented activities with application driven mechanisms can offshoot the local entrepreneurship and connected activities said Athukorala who championed Sri Lanka’s presence at the World Expo in 2015 in Milan that attracted over a six million visitors to the Sri Lankan stall. Fundamentally, ICTs consent destinations to progress and expand the web presence with better and global visibility and participation through Internet market is absolutely crucial given the ‘ negative stories’ that has hit the global media on Sri Lanka he said.
A classic case in point was at the first point of contact when a tourist apply for an on-line visa to the Department of Immigration in Sri Lanka, a profile of a prospective visitor can be detailed using Artificial Intelligence( AI). There after the range of products that Sri Lanka can offer – leopard viewing at YALA, nature trailing at Riverstone in Matale or savoring a cup of Ceylon tea which is ethically manufactured or watching the Galle Test in memory of Shane Warne.
A Staffordshire University/ APIIT IT Lecturer, Doctoral candidate Tharanga Peiris commented that to build efficacy and destination competency, it’s very essential to travel beyond offline connectivity involving collaboration, clustering and inter-sect oral associations among local public and personal tourism and other tourism-related actors. More precisely the advantageous effects of ICTs are to be found within the prospects to condense the traditional drawbacks of SMEs and native operators. A very interesting argument that needed to be fleshed out so that may be adventure tourists can be searched and brought to Sri Lanka.,
An interesting debate that took place at the event was that Primarily, ICTs deliver direct, cheap and operative access to the particular and potential customers as against global media campaigns along side, the key benefit that ICTs make profitable to use various distribution channels and target niche markets was in-depthless discussed. For instance the Galle Test has been dedicated to the cricketing legend Shane Warne. This story can be creatively told to the world using the different technology platformed said Athukorala
Beforehand it had been almost difficult for SMEs to spread, attend and even to be recognised. Nonetheless, for this to happen a standard improvement of ICT infrastructures isn’t adequate. Even an appropriate benefaction of e-skills, as promoted by international organisations is by now an important factor. Towards, every new technology, the overview ICTs cannot create the assured paybacks if it’s not supplemented by balancing modifications within the current organizational settings and structures to right fit them with its typical featured said top boutique hotel owner Nayomi Hadunheeti who is a Dictoral candidate studying for the DBA from Asian Institute of Technology( AIT) at APIIT. Developmental paybacks of ICTs, and destination’s management activities must be relooked and newfangled ICT-enabled organizational representations are to be developed. However, to usher in change is never easy, and during a disjointed, SMEsdriven business such tourism, it’d be even tougher . Hence what must be re-examined is how traditional destination management structures are often redefined to influence ICTs and the way officious tools, resulting into the new representations and practices are often spread within tourism destinations said Ms Hadunheeti at the MBA Diary dicussion.
Examining the contextual on the approaching benefits of ICTs towards destination management, one major aspect might be examined because the new role of the organizations responsible of the management of destinations – mentioned as Destination Management Organisations (DMOs) and grants the most features of an ICT-enabled system for the management of destinations denoted as “cybernetic incoming agency” was the thinking of the Senior Lecture of the Staffordshire University/ APIIT IT School Dimanthinie De Silva.
At that time critical outlook on the most barriers and pertinent international policy directions connected to the diffusion strategy of integrating e-skills creation, ICT development and native interacting and cooperation projects might be implemented. it’s vital to craft measures for the sensitization tools and initiatives wont to activate ICTs acceptance in local organizations and firms voiced Ms DE Silva. Particularly, a radical explanation of the e-business methodology created for diffusion of ICT awareness and therefore the scholastic approach accomplished to supply the essential competencies to endure the agreement and usage of such technologies are going to be presented she said.
In summary it was agreed that inventory management by airlines, hotels, and other tourism and hospitality enterprises. It enables electronic transaction. Data entry, storage and manipulation, Map production, Database integration and management, Data queries and searches, Spatial analysis, Spatial modelling, Decision support. Whilst software takes criteria set by customers and goes into digital databases. It then gets available choices for the consumers and it also narrows down the choices and lets customer find the best deal. This data mining software tracks and monitors the preferences and purchasing behaviours of consumers and perform direct marketing can be done by Integrating Tourism with ICT said Dr Athukorala.
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