MAS Holdings partner Lankan athletes up to Paris 2024
Bodyline (Pvt.) Ltd., a subsidiary of MAS Holdings, will be the official clothing partner of Sri Lanka Athletics (SLA), from 2022 till the Paris Olympics in 2024. This partnership became active last Thursday at an official event held in Colombo, where Dinesh de Silva, the Chief Executive Officer of Bodyline, officially handed over the athletic kits designed by MAS to Major General (Retired) Palitha Fernando, the President of SLA.
(From left) G.L.S Perera (Vice President SLA), Major General (Rtd) Palitha Fernando (President, SLA), Dinesh de Silva (Chief Executive Officer, Bodyline Trading), Dilshan Mohamed (Director Marketing and Business Development, Bodyline) and Malik Ahamadeen (Director, Group Business Development and Growth of MAS Holdings), officially handover game day a kit in the presence of Medhani Jayamanna (2nd left), the national champion in Women’s 200m
MAS, South Asia’s largest apparel manufacturer, designing and developing high-quality products for international sportswear brands, will provide Sri Lankan athletes with kits designed using the latest in apparel technology, to support their training and performance at international events leading up to the Paris Olympics in 2024. A contingent of 20 athletes, who toured India in June this year was the first group to receive game day and training kits designed by MAS.
“The talent we see in our young Sri Lankan athletes is truly inspiring. But it is not an easy journey for them. Our athletes face many difficulties outside their training and put in a lot of hard work to be here,” said Major General (Rtd) Palitha Fernando, the SLA President.
“When underprivileged yet and talented athletes come from rural areas of this country to reach the international doorstep, this support is a great strength for them. On behalf all athletics enthusiast in Sri Lanka, I appreciate this huge step taken by MAS Holdings. This will support Sri Lankan athletes who are going to the international level to make our motherland proud,” he added.
“We at MAS are change-makers,” said Dilshan Mohamed, the Director of Marketing and Business Development at Bodyline.
“This time we wanted to make a change for Sri Lankan athletics by helping them elevate their game through performance wear that uses a very light breathable fabric, with moisture wicking capabilities and a soft feel for augmented comfort,” he explained.
“Not only are we excited about providing game day and training kits to our teams, but as the official clothing partner for SLA, we are excited to work with our national athletes in product co-creation, carrying out studies that contribute to enhancing and innovating better, more superior products,” asserted said Dinesh de Silva, the CEO of Bodyline.
The agreement between MAS and SLA was signed by Dinesh de Silva, Chief Executive Officer representing Bodyline Trading and on behalf of
Sri Lanka Athletics, its President Palitha Fernando.