Chamika Karunaratne appointed as Prima Stella Brand Ambassador
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Nutrition brand Prima Stella Dairy announced its partnership with Chamika Karunaratne as it brought on-board the Sri Lankan cricketing sensation as the new brand ambassador to carry forward the brand promise of inspiring Sri Lankans to ‘Be Healthy, Be Active’.
An all-rounder in the sporting arena, Chamika Karunaratne has excelled in multiple sports, making a mark as a national badminton player, junior national champion in javelin, and a national cricketer who has won the hearts and minds of an entire island nation with his healthy and active stance on field.
“Ever since I was a kid, I learned to embrace a very healthy and active lifestyle that supported my superior performance. Looking at the brand ambassadorship with Prima Stella Dairy through such a lens, the fact that the brand is deeply invested in encouraging Sri Lankans to eat healthy, stay active and to explore life itself was remarkable to me,” sharing his thoughts, Chamika Karunaratne said.
During his schooling years at Royal College, Colombo, the sporting star has captained the athletics, badminton and cricket teams. He was twice awarded the coveted ‘Royal Crown’ award, the pinnacle of achievement for sportsmen in Royal College, and is the only Royalist to date to be recognised under all levels of the award. Throughout the years, his prowess has positioned him as an exceptional sportsman at his alma mater.
Made with the goodness of locally sourced fresh milk, Prima Stella Dairy products, including the SLS certified yogurt, provide a key source of protein that’s vital for children’s healthy and active lifestyle. With this, it also empowers and uplifts the lives of local dairy farmers by opening up new avenues for growth and progress.
“Today, we are delighted to announce the newest Brand Ambassador for Prima Stella Dairy. As a brand that envisions positive change, Prima Stella Dairy constantly strives to encourage young generations to be healthy and active, and we believe our partnership with Chamika Karunaratne is a step in the right direction,” Lawrence Chan, the Group General Manager of Prima Group Sri Lanka said.
“The new partnership with Chamika furthers the brand’s vision to inculcate a lifestyle centred on health and active living and inspire an aspiring new generation of sportspersons to reach their highest and best performances,” said the Deputy General Manager of Ceylon Agro Industries, Prima Group Sri Lanka, Sajith Gunaratne.