Lifebuoy partners with Sri Lanka Scout Association to advocate good hand hygiene
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Students washing their hands.
As part of its continuous commitment to inculcate long-lasting hygiene behaviours amongst communities, Unilever Sri Lanka’s flagship hygiene soap brand, Lifebuoy, commemorated Global Handwashing Day in partnership with the Sri Lanka Scouts Association to reiterate the importance of handwashing amongst the children at the 13th National Cuboree 2022 held at S. Thomas’ College, Mount Lavinia.
The event involved educating over 12,000 children on the risks of poor hand hygiene and teaching them easy steps of handwashing via interactive and informative activities. The initiative also harnessed the natural leadership abilities of the children and encouraged them to spread their learnings on the importance of handwashing to five other people, the company said in a media release.
In order to continue their mission of sharing this important message, the children were encouraged to sign up as Handwashing Chief Education Officers (CEOs). Furthermore, a total of nine schools from across Sri Lanka were selected and offered a grant of Rs. 100,000 each to set up their own handwashing stations within their school premises, under the leadership of the Handwashing CEOs. Lifebuoy also provided soap bars and Cuboree handbooks to the children along with a sufficient supply of Lifebuoy handwash to the selected schools.
Commenting on the event, Nilushi Jayatileke, Marketing Director – Personal Care and Beauty & Wellbeing at Unilever Sri Lanka said, “As a brand that has championed handwashing for over a decade in Sri Lanka, Lifebuoy will continue to be at the forefront of advocating good hygiene, ensuring that fundamental habit changes are taught to children at the very early stages of their education.”
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