Distance learning from the World Bank
The World Bank's Distance Learning Centre, which has set up an office in the island, plans to launch programmes to train middle to top management level executives in both the public and private sectors.

The Distance Learning Centre is one of the nodes on the World Bank's Global Development Learning Network set up to address the learning needs of development practitioners" in Sri Lanka, it said in a statement. The operation in Sri Lanka is the first of its kind in South Asia, it said. Programmes are done by international experts from the World Bank Institute and other organisations." This helps the learners to understand and share experiences and best practices," the statement said. Some courses combine two-way multimedia videoconference sessions, print packages, interactive web communications and face-to-face tutorials. In addition, global dialogue sessions allow participants to work together to address pressing issues that call for an international response, the centre said.

Courses are demand-driven, and sessions are tailor-made to meet the clients' requirements, it said. Some of the courses and global dialogues offered at the centre include a video conferencing session on "Global Dialogue on Electronic Security and Risk of Mitigation" to be held in September.

Good value brings Titan Edge to SL
Indian watch manufacturer Titan launched its latest innovation, the slimmest watch in the world known as Titan Edge in Sri Lanka recently. The Titan Edge is said to be the slimmest watch in the universe at a total slimness of 3.5mm.

Titan Industries Ltd has made a mark for itself in the world watch market having started operations in 1987 and sold over 50 million watches up to date. The company is locally represented by Easwaran Brothers (Pvt) Ltd, also known as Good Value Distributors (Pvt) Ltd for the last four-and-a-half years that markets and provides support services.

Bijou Kurien, Chief Operating Officer (Watches) of Titan Industries Ltd, India, said that the Titan Edge creates an indelible mark in history that brings together a combination of precision, styling and design.

The watch is a fully jewelled quartz analog movement with water resistance of up to 30 meters and includes a silicon chip that conserves power and doubles the life of the battery. Kurien added that all these features being brought into such slimness is what makes this achievement special.

The company plans to shortly commence an advertising campaign to market this latest product through a distribution of over 90 outlets in 45 towns in Sri Lanka. Titan is one of the largest integrated watch and jewellery manufacturer in the world producing over 6.6 million of watches annually. Its products are available in 32 countries with offices in London, Dubai and Singapore. (AA)

Imperial Teas - brand exporter of the year
Imperial Tea Exports won the award for the Best Sri Lankan Brand Exporter of the Year at the 10th annual National Chamber of Exporters Awards 2001 recently.

Its parent, Imperial Teas, was awarded Gold in the Agricultural Traditional Sector.

Imperial Tea Exports, which markets tea under its own brand name of Impra and Miad, also won the Best Performance in the Agriculture Value Added Tea Sector.

The group, with an annual turnover in excess of 12,000 tonnes valued at around Rs. 3 billion, is the 8th largest tea exporter and occupies the No.4 spot in value-added tea exports.

Its main markets are in the Commonwealth of Independent States and the Middle East. Its brands are also popular in parts of Asia, Europe and North America

The company spends a million dollars a year on advertising and marketing.

Imperial Teas have participated in the NCE Awards since 1999 and won awards each year.

"Winning the Brand Exporter of the Year Award in the past two years for our brand 'Impra'' is one of our proudest moments," said a company spokesman. "It has a presence in over 30 countries and is registered in 11 countries."

Imperial Tea Exports is involved in brand promotion in many of its markets such as Russia, the CIS, Singapore, Korea, Japan and the USA and has representative offices in Moscow and Dubai.

BOI pavilion at industrial fair
The Board of Investment of Sri Lanka occupied and managed one pavilion of the Yuga Dekhma industrial Exhibition held in Trincomalee recently

The state-run agency said its pavilion was distinctive as it was painted in black both on the outside and inside with the interior being decorated with massive posters and pennants.

The BOI markets the country as a destination for Foreign Direct Investment (FDI) and this message was prominently displayed.

Thousands of visitors flocked to the pavilion where they were able to learn more about FDI into Sri Lanka from BOI officers, many of who were Tamil speakers.

These BOI officials made available to the public copies of trilingual literature featuring the BOI's role as well as the potential of Trincomalee for developing industries and tourism.

Janashakthi says to merge with NIC
Janashakthi Insurance Company Limited (JICL) has acquired full control of the National Insurance Corporation (NIC) and plans to merge the two companies. Janashakthi last week announced that it had bought the remaining 39 percent of NIC held by the government for Rs. 287.5 million with the agreement being signed with the Public Enterprise Reforms Commission on August 29.

"The combined agency forces of JICL and NIC are substantial and their widespread distribution channels would be a catalyst in reaching more people with a full range of innovative insurance products and services," said Chandra Schaffter, JICL Managing Director.

JICL acquired a 51 percent stake of NIC for Rs. 450 million in June last year and subsequently bought almost the entire employee share holding as well. NIC had around 100,000 customers served by 725 employees, 800 agents and 30 branches in popular provincial towns at the time it was acquired by Janashakthi, a company statement said.

NIC has improved its profits through cost cutting ventures and rationalisation one year after the acquisition, Janashakthi said.

Janashakthi has promised that the existing staff of NIC would retain their jobs inspite of the merging of the two companies.

"The issue is not the actual numbers but how you manage and make them productive to drive an organisation to be innovative, add value and be profitable," Director/General Manager of JICL, Prakash Schaffter, said. After the transaction, Janashakthi announced that it would not make any "immediate changes" to the existing Board of Directors of NIC which comprises of Chairman Nissanka Wije-wardena, Managing Director C.T.A. Schaffter, and Executive Directors Prakash Schaffter and Tryphon R. Mirando, and W.T. Ellawala and L.C.R.De C Wijethunga.

NIC commenced business in 1980 as a solely government-owned corporation, and was run under the principal agency system with eight principal agents.

It flourished for several years despite the serious set backs brought on by the 1983 ethnic riots and in 1984 its non-Life business exceeded that of its only competitor, the Insurance Corporation of Sri Lanka and posed a serious threat to the latter."

Tragedy however struck it in 1987 with the establishment of private companies, and with the exodus of its principal agents - each to seek its fortune in the world of private

enterprise," the statement said. Thus NIC was left high and dry."

At the time of the initial acquisition, JICL saw that even though the financial results of NIC were not very impressive at that point, there was great potential for increased earnings and value addition," the statement said.

"The belief was that if the synergies between the two entities were effectively harnessed, stakeholder value could be substantially enhanced," it said. "NIC had a market share equal to JICL, providing an excellent opportunity to expand"


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