Business schools: The debate grows
Urgent need for regulation
Mixed views on standardisation
In recent weeks, The Sunday Times FT has focused on business schools including an investigative piece on the "good ones and the bad ones". In its final segment on this series, the newspaper takes a look at the need for standards and carries views of managers of a cross-section of these schools.

By Thushara Matthias and Suren Gnanaraj
With the national accreditation programme to be launched in the year 2003, time is running out, as far as standardising all business schools is concerned. Many top institutes in Colombo have provided students with the most lavish facilities, whilst others continue to lag behind, sandwiching students into small classes and dishing out mediocre education. Some of these institutes have not even obtained the 'Threshold Level', which is the lowest level in a series of three, designed by CIMA UK to grade all institutes that offer the qualification.

The CIMA division in Sri Lanka says that in developing nations such as Sri Lanka it is impossible to maintain the required international student/teacher ratio of having just 25 students in a class and still charge fees in the range of Rs. 30,000-Rs. 45,000 per student. Damayanthi Seneviratne, student development manager for CIMA division in Sri Lanka says, "Our local students have surprisingly performed much better than Malaysia, which has two 'Quality Standards' (QS) level institutes, which is a higher accreditation than the 'Threshold Level'. The CIMA Division is currently preparing to make an appeal to CIMA UK seeking exemption from the requirement for a maximum number of 25 students for every teacher, in order to grant local institutes the 'QS Level'.

J.M.U.B. Jayasekera, managing director of the Jayasekera Management Centre (JMC), says that an official licence must be issued to all institutes after an inspection of their facilities to ensure quality. "I have made a few recommendations to the authorities to set up a comprehensive professional education control board, but so far, nothing has come out of it." He says it is unfortunate that the poor man would have to suffer in silence, because they seem ever willing to sacrifice the simple luxuries of life in exchange for an experienced panel of lecturers. Therefore he stressed the need for all institutes to be on the same level and to be regulated by a higher authority.

Wisdom Business Academy (WBA) managing director T. Saumiraj said that in a recent survey they conducted, only 10 percent of the students were willing to pay in the range of Rs. 30,000 in exchange for smaller classes. "Others simply can't afford it," he said.

Clancy Peiris, director of academic affairs at WBA, said that due to the existing competition between business schools, the fees per student studying CIMA is in the range of Rs. 12,000-Rs. 14,000. "This means that to break even, we have to get in the range of 80-90 students a class, because education is a merit service rather than a business venture."

The two directors were of the view that leading business schools needed to join hands and form an association to address key issues concerning the standards which must be reached by all institutes, in order to raise the quality of education. Peiris said, "Competition is important, because it brings out the true potential of the institute."

However, they feel that issues such as CIMA UK not providing more material for Sri Lankan lecturers and the non-allocation of the QS level to institutes on the grounds that the minimum student/teacher ratios are not met with, have to be voiced in unison to achieve a positive result. Peiris pointed out that the Sri Lanka CIMA division had no powers to regulate institutes. When asked how successful they expected such an association to be, Saumiraj said, "We recently appealed to CIMA UK directly, stating that many institutes have been advertising false pass rates with a view to attracting more students. CIMA UK immediately responded by issuing a notice prohibiting all institutes across the globe from advertising such pass rate percentages in the future." It is timely for an association comprising of business schools to collectively draft a code of ethics by which all members could abide and create an atmosphere of fair competition, Peiris said.

The Colombo Business School (CBS) has been providing CIMA education for the last 20 years. Its promotional manager S. Paskaran said that an association comprising all business institutes could never materialise. "Some of the schools that have been set up in the last six years are all break-away groups from pioneering institutes such as CBS, and some even left due to various disputes they had with us." He said that at present, the competition between business schools is extremely high, which leaves no room to induce a code of ethics, though it may be of paramount importance. He pointed out that inaccurate and misleading advertisements by some competitors is potentially harmful to vulnerable students such as school leavers, who are likely to fall prey to such marketing gimmicks.

"CIMA UK has in its code of ethics, prohibited any institute from using the official CIMA logo in any advertising material in both the electronic and print media. However, some of the institutes indulge in such anti-competitive practices and continue to mislead the masses. In our seminars that we conduct in schools, we try to educate students about such misleading advertising and increase their knowledge about following a professional qualification such as CIMA," Paskaran said.

Wasantha Fernando, lecturer and director at the Academy of Business Studies (ABS), said that if such an association is formed they would support it one hundred percent. "ABS was set up to give the students the best possible facilities, and we will definitely support any plans that will ensure that all Sri Lanka CIMA students will be assured of a high quality education." Being the only private institute to be accredited to conduct Computer Based Assessments for CIMA stage one, ABS directors were, however, doubtful as to whether such an association would ever be formed. "There is cutthroat competition going on between business schools. Recently we had a student who belonged to another institute, join our classes, and he was carrying out promotional activity for his own institute inside our building." He says that such incidents make it harder for institutes to come together. Fernando says that ABS has been conducting seminars in schools on the CIMA qualification, and enlightening students on what they ought to get from an institute of their choice. "We don't promote our institute but leave that choice purely to the student."

S. Loganathan of the Institute of Academic Studies (IAS), which has not acquired the basic "Threshold Level", said that the choice is purely with the students, as far as luxuries are concerned. He says that students seeking comforts such as air-conditioned classrooms are free to pay more and join such institutes, while others can opt for better lecturers in institutes that provide the minimum facilities. Loganathan said he supports the establishment of a regulatory authority to monitor the lecturers of institutes who stand between a student's success and failure.

Though many institutes have felt the need for an association and a code of ethics, with which all business schools should comply, some schools believe that it would not be beneficial to either party due to the fierce rivalry that exists between them. Since a higher regulatory authority does not seem to be a possibility, at least in the distant future, and the CIMA Sri Lanka division seems unable to intervene in the affairs of institutes, it would benefit business schools on a long-term basis if they came together on a common platform. Such an association could be crucial in providing students with the best education.


Chamber denies plan to privatise state universities
The Ceylon Chamber of Commerce has denied it was lobbying to privatise the island's state universities but said it wants to promote private campuses that could operate alongside state-owned ones.

"There seems to be some perception that the private sector is more oriented towards the privatisation of universities. Our Chamber or the private sectors we represent have never ever made proposals that state universities should be privatised," said W.T. Ellawala, Vice Chairman of the chamber's Human Resource Development and Education sub-committee.

"That is not our agenda," he told a recent seminar on education reforms organised by the chamber, the Konrad Adenauer Foundation and the Centre for Policy Alternatives.

Its aim was to provide an opportunity for civil and business groups to interact on the subject of education reforms and to "strike the balance between value-based and market-oriented education".

However, Ellawala said they would like to see private universities being set up alongside state universities.

"Because we believe strongly in the concept of choice for the student," he said. "We have never, nor will we ever suggest the privatisation of the existing university system."

Ellawala said they were also trying to identify what the universities can offer the private sector, adding: "We'd like to say that we are prepared to pay what it costs."

Minister of Human Resources Development, Education and Cultural Affairs Karunasena Kodittuwakku said that the World Bank would channel around $10 million into Sri Lanka for English education.

The government also plans to establish a separate school for IT education and, by 2004 promote IT education in around 500 schools through foreign funding. (RC)


SriLankan pilots granted "bad weather" landing rights
By Akhry Ameer
SriLankan Airlines' pilots have proved their capability matching other airlines around the world by being approved to land aircrafts in poor visibility and bad weather by the Director General of Civil Aviation (DGCA) last month. The DGCA having been vested with the authority by the International Civil Aviation Authority (ICAO) has given the CAT III B status to pilots at SriLankan after having audited the past performance, the maintenance of aircrafts and the competency of the pilots.

The CAT III B status is the highest rating for landing in poor visibility and bad weather allowing a complete instrument- based landing with zero visibility. The rating which is possibly a first for a South Asian airline adds another star to SriLankan Airlines as it would now be able to avoid costly diversions and be ranked among other major international airlines. Earlier the airlines had to face restricted landing conditions at some of the major European destinations, Dubai and New Delhi and directed to alternate destinations due to bad weather conditions.

A diverted flight means that the aircraft incurs additional costs as high as $50,000 and loses credibility with the passengers it carries. The status also opens doors for code sharing arrangements with some of the other major international airlines which otherwise have not been ready for lack of this status. The airline up to now has been averaging around 10 diversions per year. "We are looking forward to being put to the test when we face the winter season this year" said Captain Milinda Ratnayake, Manager Flight Operations, referring to the new achievement. He was of the view that this is a severe test of a pilot's capability since a pilot must be able to land the aircraft even if unable to see the runway at ground level.

Sri Lankan's fleet of 180 pilots are now being sent in batches for simulator training to Singapore where they undergo training and are tested for their capability to handle the aircrafts in simulated inclement weather conditions before each pilot is approved. The CAT III status also comes at a major cost of maintaining its validity whereby the pilots have to go through a simulator session every six months.

Looking back at the development of the pilots of the SriLankan fleet, Captain Ratnayake said the pilots and aircrafts are optimised both technically and operational skill wise, becoming on par with other major international airlines. Some of the former pilots of the airlines now serve in some of the major airlines such as Singapore Airlines.


Cashew project runs into environmental storm
By Marisa de Silva
The Norway-Sri Lanka Cashew (Pvt) Ltd, a cashew cultivation project funded by the Norway government in collaboration with the Sri Lanka Cashew Corporation, is planning to start cashew cultivation on 25,000 acres of leased state land at Vilachchiya in the Anuradhapura district.

The project, costing approximately Rs. 4.5 billion ($50 million), is aimed at raising the level of cashew exports and increasing yields through the use of high tech equipment and knowledge.

The estimated yield per tree ranges from 40-45,000 kg per annum. Under the project, two cashew processing plants will be built.

The plan has drawn concern from environmentalists who say it could result in an unnecessary human-elephant conflict since Vilachchiya is a crucial elephant migration route.

W.K.K. Kumarasiri, Secretary, Ministry of Lands, said the ministry had requested the promoters to carry out an Environmental Impact Assessment (EIA) for a final assessment of the project by the ministry. Spokespersons for the Forest Department, Department of Wildlife Conservation, Ministry of Forestry and Environment and the Central Environmental Authority also confirmed they would scrutinise the EIA before taking a decision on the approval of the project.

Jagath Gunawardena, a top environmentalist and President of the Environmental Education Society, says the project could have some serious effects on the environment.

"Although the project report has referred to importing electric fences from New Zealand to remedy this problem, New Zealand does not have elephants.

Therefore, it seems ridiculous to import electric fences to ward off elephants from a country that doesn't even use them," he added.

He said another serious threat to the environment could be caused by mechanically clearing this area as, this particular "type of soil from the dry zone, hardens quickly and once exposed will lose the little nutrients and moisture it has within, due to evaporation."


Ex-Central Bankers form development bank
A group of retired Central Bankers is pursuing plans to set up a specialised bank.

Among the major projects the bank, called Isuru Savings and Development Bank, is considering setting up are Development Marketing Centres and a weekly 'pola' system in order to help the rural sector.

The majority of shareholders of the proposed bank are those who left the Central Bank under a voluntary retirement scheme (VRS), said a spokesman for the Central Bank Voluntary Retirees' Association.

Presently, over 300 members have already subscribed to the required capital of the bank out of their retirement benefits and compensation received under the VRS.

The retirees have already invested around Rs. 150 million, 75 percent of the minimum capital of Rs. 225 million required of a development bank.

Alliance Capital Ltd, a subsidiary of Capital Asia, has agreed to get private funding for the remaining 25 percent of the required capital.

The promoters presently do not have any idea of becoming a commercial bank as the minimum capital required is Rs. 500 million but said they may consider doing so in the future.

Most of the preliminary work, which includes advertising and share placement fees, has been done at a minimal cost of Rs. 55,000 in comparison to the usual cost of Rs. 6-7 million. This was mainly due to the voluntary services of the members of the Association.

The promoters are awaiting approval for their banking licence from the Central Bank's Monetary Board.

The National Chamber of Commerce has given out an office for the project at a minimal cost.

The eight-member Director Board will comprise professionals in the field of commercial, development and central banking, a senior Sri Lanka Administrative Service officer and a leading businessman. Their identities were not immediately available. (RC)


Sri Lankan non-traditional exporter goes public
Tess Agro, one of Sri Lanka's largest exporters of fruits, vegetables, seafood and other perishables, is planning to float an Initial Public Offering (IPO) of its shares next month in an effort to expand operations, the company said.

Tess Agro together with its subsidiary, Tropic Fisheries, exports high grade Sashimi to Japan, and high value fruits like cantaloupes and packeted fish to large European retailers such as Sainsbury's and TESCO.

"The planned expansion is based on the huge potential in the local and international market for fish, fruits and vegetables," the company said in a statement.

Per capita consumption of fish in Sri Lanka is 17 kg per annum compared to 160 kg per annum in the Maldives. Fishing in Sri Lanka is restricted by the industry's lack of technology for deep-sea fishing, resulting in lower supplies and higher prices.

Shiran Fernando, Director, Tess Agro and Tropical Fisheries, said the company through its subsidiary, Tropic Fisheries, intends to change these trends and take advantage of the huge untapped potential of Sri Lankan waters to meet the huge international and local demand for fish. Tess Agro is Emirates Sky Cargo's second largest customer. The company was established in 1980 and in 1994/95 received the prestigious Entrepreneur of the Year Award. Tropic Fisheries is a BOI company that pioneered deep sea fishing in Sri Lanka, and is the only locally owned and operated deep sea fishing venture utilising sophisticated fishing practices of the Japanese and Koreans to harvest high grade Sashimi fish. Currently Tess Agro operates over 90 deep-sea fishing vessels.


Back to Top  Back to Business  

Copyright © 2001 Wijeya Newspapers Ltd. All rights reserved.
Webmaster