TRC franchises for customer complaints
By Thushara Matthias
The Telecommunication Regulatory Commission (TRC) plans to have authorised franchises to deal with consumer complaints in all main cities of the island from next year.

Officers trained and paid by the TRC will run the franchises. The franchise owners will be selected by public tender, TRC Director General Themiya Hurulle said.
Consumers can complain to the TRC if they get no response to their complaints to telephone firms.

"We normally respond within a day to the initial letter. But if the matter is taking a long time to be sorted out we ask the operator to first remedy the problem until a independent decision is given," Hurulle said in an interview.

If consumers are not happy with the solution they could once again ask the TRC to mediate. These complaints are to be directed to the Internal Committee for the Resolution of Consumer Complaints.

Hurulle also said many changes are expected with the new National Communications Policy, which cost the TRC nearly seven million rupees and which has now been put to the Cabinet for approval.

The Telecommunications Development Fund (TDF) proposed in the new policy is an important feature to look forward to in the future. "The operators do not like to move into new areas and start doing all the spade work. They would expand their services if the TRC or the government could provide infrastructure and the basic facilities," said Hurulle.

The main idea behind creating the TDF is to help give all sections of the community free access to communication facilities. A new ten-digit numbering plan is also in the pipeline to meet the demand for new connections, which is increasing daily.

Need for people-oriented development
By Sarath Hewagama, Chairman, SEEDS
An attempt is made to articulate values and management principles which differentiate genuine People Oriented Development, Non-Governmental Organisations (POD/NGOs) from bureaucratic service delivery Non-Governmental Organisations (NGOs).

Various theories are presently being expounded regarding the management of POD/NGOs. Jargon such as Harmony Oriented Management, Results Oriented Management, Professional Management, etc, are some of them. The writer with management experience both in the development banking and NGO sectors attempts to outline amongst others some reflections on the structure and functions of POD/NGOs. He says these are his personal views and not that of the organisation he served/serves.

Objective of POD/NGOs
The primary objective of POD/NGOs should be to participate in the struggle of the downtrodden and the oppressed for liberation, justice, self-reliance and a better quality of life by broadening their developmental horizon and creating opportunities for income enhancement, etc. The downtrodden are locked in poverty whilst being enslaved by the structures exploiting and oppressing them. They must get out of these structures, which virtually perpetuates dependency and oppression.

They must also be able to assert their rights effectively to be human, etc. The downtrodden and oppressed are the main protagonists in this regard. Activities and NGOs are only participants in the struggle and should not attempt to dominate them. Hence POD/NGOs can only assist in the creation of these conditions and provide the necessary stimulus for such awareness. They should support People's Organisations through solidarity action, support services, technical help, advocacy and where necessary with financial assistance.

Personnel
All personnel attached to POD/NGOs should be committed to the peoples' struggle, because it is this struggle that provides the justification for its very existence. Humility and respect for peoples' knowledge should be there. POD/NGO personnel should have the necessary skills to analyze situations, be dedicated, creative and flexible.

They should also be disciplined, honest, humble, patient and have the capacity for hard work. Effective administration, appreciation of the work of others and the ability to learn from one's mistakes should be some of the other skills. They should not treat this as a job/employment oriented service, instead they should be purely development oriented.

Cultural values
Some POD/NGOs comprise members drawn from middle class groups with a professional and western educated orientation. It is generally believed that some of the POD/NGOs are either dominated or influenced by the resource partners that provide them with the necessary resources, etc.

It is therefore very important for POD/NGOs to learn from the people that they are supposed to serve and assist. They should also promote the best-known cultural and religious values embodied in the communities that they are living with.

Leadership
POD/NGOs should practice what they preach. Their leadership style should always be participatory. Bureaucratic structures should be avoided as far as possible. Every effort should be made to ensure that at least the majority is involved in the decision making process.

It appears that this style of management leadership is difficult. But in the interest of all concerned every attempt should be made to follow this style of leadership. Perhaps a committee structure could be considered to bring about participation of the majority. It should also be borne in mind that POD/NGOs cannot follow informal policies forever. Every effort should be made as far as possible to formalise whatever policies they follow.

It would be desirable if they could at least follow a mix between the informal and formal policies. Following an informal policy is certainly not a deterrent for the successful implementation of any scheme. In this regard it would not be irrelevant to quote the success story of the Self-Employment Women's Association (SEWA) of India. In fact whilst implementing various development and economic schemes, it has very successfully implemented a Women's Bank which has become a model worldwide for helping women in the informal sector to gain access to credit.

Similarly Sarvodaya, the largest pro poor developmental organisation in Sri Lanka was able to mobilise savings deposits of an informal nature amounting to over Rs. 20 million over a period of 10 years from minors resident in the very remotest areas in Sri Lanka.

The deposits so mobilised ranged from 25 cents to about Rs. 200. It is definite that no bank or credit institution in Sri Lanka would have ever mobilised these deposits at that time. Although this scheme was suspended for various reasons in the past, Sarvodaya's Economic Empowerment Programme has presently re-commenced this scheme. It is noted with appreciation that the banking sector is presently implementing various schemes in mobilising minors as well as rural deposits.

In the same vein it should be stated that informal policies could be translated into formal policies very successfully. The Co-operative Rural Banks (CRB) scheme, which was spearheaded by the People's Bank is an unique example. This scheme which originated in 1964 has been in existence since then. It is reported that as at present there are over 1,350 CRB's. Deposits mobilised by way of savings and fixed deposits amount to over Rs. 17 billion.

The loans and pawning advances granted by them amounts to over Rs. 6 billion and Rs. 3 billion, respectively. This scheme which originated on an informal basis was gradually transformed into a formal scheme. Similarly, it should be emphasised that the Economic Empowerment Programme of Sarvodaya popularly known as SEEDS (Gte) Ltd. has been able to mobilise over Rs. 600 million by way of savings deposits. The cumulative total of loans granted as at present is over Rs. 2 billion.

The loan recovery rate, which is 94 percent is very heartening. It should be emphasised that SEEDS (Gte) Ltd is presently in the process of expanding its Village Development Banking concept in villages across the island. It has established over 700 Sarvodaya Development Banking Units as at date.

Privatisation
It is very unfortunate that there are reports that development oriented banks are to be privatised. It should not be forgotten that these institutions were set up with a development-oriented motive that would ultimately benefit the larger population of this country, especially the downtrodden. It should also be emphasised that privatisation cannot be considered as the only cure for all financial and management ills. Further, under privatisation the rich gets richer and the poor becomes poorer.

It is also very unfortunate to state that presently various forums are being held for poverty alleviation programmes whilst similar discussions are being held for the implementation of privatisation strategies. Though privatisation could sometimes be considered as a positive approach, it should not be implemented in certain institutions. Instead, a pragmatic approach should be followed that would assist the nation, especially the downtrodden which is the population at large.

The POD/NGOs salary policy should be very sensitive to the specific needs of its individual staff members. They are not in a position to offer the security, the long term and other fringe benefits as the private, corporation or state sectors. Resource partners and other agencies very often propose high salary structures, which disrupts the local setup.

This is definitely not conducive to the building up of POD/NGOs. The POD/NGO community should make every effort to ensure that these high salary structures are not implemented. Perhaps a constant dialogue with the concerned resource partners will arrest this situation at least to some extent. If genuine reasons are adduced, the concerned resource partners would eventually not pursue such proposals. Consideration of an equitable salary policy will be conducive to the effective participatory decision making process which involves the entire staff.
It is my personal view that the NGO sector is ideally suited to uplift the downtrodden.

This question has to be viewed dispassionately. The NGO sector has done a tremendous service to this country. It is unfortunate that various sectors distort the NGO ethic. As reported, it is possible that certain NGOs perform their activities within a hidden agenda. "As truth will ultimately prevail", such NGOs will not be able to survive for long. Perhaps if NGOs with the proper bonafides are allowed to operate independently they will be effective community organisations.


Smart Media sponsors ICASL's national conference

Smart Media, Sri Lanka's Annual Report Company, last week signed up as principal sponsor of the 23rd National Conference of the Institute of Chartered Accountants of Sri Lanka (ICASL).

This is Smart Media's fifth consecutive year as principal sponsor of one of Sri Lanka's premier professional events, a company statement said. The conference will be held from December 12 to 14 under the theme "Keeping on Track", reflecting from the unsettled global conditions and the need to steer a steady course amidst the turbulence.

"Even before the recessive conditions of last year, world economies were in strife. Restructuring was in progress everywhere", says ICASL President Asite Talwatte. "Our conference will study a variety of topical issues that will play major roles in the country's development thrust".

Smart Media's CEO Rochelle Kannangara, commenting on her company's role as principal sponsor of this conference, said, "Our experience in the business of reporting on the business fortunes of diverse companies has helped reinforce the perception of a changing era."

The conference will have several experienced persons in charge of its organisation. P. Chidambaram, former Indian Finance Minister, is among a list of top personalities who would address the meeting.


SriLankan Airlines 1st runner-up at AVION awards

SriLankan Airlines' inflight entertainment guide 'Onboard', secured a 'First Runner-Up' rating for the 'Best In-Flight Entertainment Guide 2002' at the 14th annual AVION Awards organised by the World Airlines' Entertainment Association (WAEA) when it met this year in Seattle, USA.

Founded in 1979, the WAEA presents the prestigious and much coveted AVION awards for excellence in many categories of inflight entertainment such as radio, video and the print media.

As in previous years, a large number of airlines from around the world submitted their inflight entertainment magazines for consideration by a panel of independent and international judges, themselves experts in the spheres of communication and design. They short-listed five: Air Canada, Air France, Cathay Pacific, SriLankan and United Airlines.

"Taking into consideration the other finalists have a lot more experience in this field than SriLankan and are many times our size, we can be truly proud of this achievement. Two years ago in 2000, SriLankan Airlines was the second runner-up at the 12th AVION Awards so this is certainly an improvement. We hope next year we will win the top award," said Head of Service Delivery at SriLankan Airlines, Walter J. Riggans.


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