After
Dark
Shakthi
TV's Weekend Fiesta
By Ramesh Kandasamy
These days there's indeed more to tele viewing than is
normal. The country's exclusive Tamil television channel - Shakthi
TV launched its special Weekend TV programmes on Saturday April
12, designed to cater to all sections of people ranging from children
to adults.
It would also provide excellent opportunities for interaction creating
excitement around an already exciting product.
Weekend TV now with extended hours from 7 am to 9 pm will provide
viewers with a line up of quality programmes blended with local
and international creations.
Shakthi Weekend TV brings many firsts on Sri Lanka television viz.
vertical, genre-based programming belts for viewers (children, housewives,
youth, and families) and tailor-made bands offering an ideal brand-consumer
fit for advertisers.
Special mention must be made about A9 - Sri Lanka's first bilingual
teledrama shot exclusively in Jaffna (every Sunday at 7.30 pm);
Gee Boombaa -an internationally successful children's fantasy programme
(every Saturday at 9.30 am), OM Velan - the highest-one-hour teledrama
to storm Tamil households (every Sunday at 11.30 am). Shakthi Weekend
TV also brings to Sri Lanka, the very latest blockbuster films featuring
internationally recognized actors, directors, technicians and musicians.
With such a variety in programs and importantly, with the films,
dramas and current affairs programs sub-titled in Sinhala, Shakthi
Weekend TV promises to be the best weekend entertainment in Sri
Lanka.
Shakthi Weekend TV's launch on the 12th Arpril, followed by a weeklong
celebration, is Shakthi's New Year gift to Sri Lankan households.
A host of exciting new programmes have been lined up to add to the
festive spirit. Special programmes include interviews with top film
stars; cultural shows featuring international artistes, live interactive
request shows, teledramas, talk shows, game shows etc. But the jewel
in the crown is the line-up of films during this week - the very
latest, super hit, blockbusters.
Apparel
Show to boost the industry
Some of Sri Lankans to musicians,
singers composers and lyricists will come together as one foundation
to boost the image of the Lanka's Apparel Industry.
The Joint Apparel Association Forum (JAAF) conducted a briefing
for some of Sri Lanka's leading musicians a foundation to the JAAF's
launch of a unique campaign to enhance the positive image of the
Apparel industry.
The JAAF campaign focuses on issues relevant to all aspects of the
industry with a unique way to get the message across - conveying
the message through Iyrics and music.
The intention is to access the emotions of the public through music
and then expand their awareness of the Apparel sector, and its primary
element - its work force.
The campaign will rely on the many talents of its contributors of
such calibre as Victor Ratnayake, Rookantha Gunatilake, Deepika
Priyadarshani, Nirosha Virajani, Bathiya and Santush,Rohana Weerasinghe,
Ranga Dissanayake, Anthony Surendra, Hushi and Ruwan, Nilar M. Cassim,
Kapila Kumara, Sarath Perera, Ratnasiri Wijesingha, Ajantha Ranasinghe,
Senanayake Werraliyadda and Bandula Nanayakarawasam. These artistes
will collectively write, compose and sing songs that will meet with
the requirements of the task at hand - mainly to create awareness
as to what it means to be an Apparel industry employee. Further
to the reality is the hope that the music will also inspire people
to see Apparel industry employment more positively.
The Joint Apparel Association Forum (JAAF) was created as the apex
body of the Apparel sector. Its purpose is to steer the Apparel
sector to better develop itself with a long-term strategy.
The membership is made up of all trade associations representing
the Apparel industry as well as other invited members. The JAAF
has set up many committees to better develop the industry, and one
of them - Labour Initiatives Committee - pioneers efforts to improve
the general condition of the Apparel lndustry with a particular
interest in creating awareness of the pivotal role of Apparel's
working force.
The Joint Apparel Association Forum (JAAF) was itself formed as
a direct result of the government policy of appointing several steering
committees to take forward the development plans identified in the
document "Regaining Sri Lanka".
This plan document, which was introduced at the end of 2002, required
sectoral committees to be set up to oversee the specific needs and
issues of different sectors.
The five-year apparel strategy plan developed by this committee,
which consists of industry and government representatives is an
integral part of the "Regaining Sri Lanka" strategy.
The JAAF which is the apex body of all clothing related industry
/ business associations will implement the five year strategy with
the support and backing of the government.
The campaign, which was launched to enhance the image of the apparel
industry and its workforce in a positive manner, is one of the initiatives
being implemented .
'Mary's
saga in Lanka
Mary, that's how she is known in Europe. But she is Sharmalee de
Silva for Sri Lankans.
Sharmalee, who was in Germany and Maldives during the past few years,
is now in Sri Lanka with the band Quest.
She sings at Crescat on Fridays and at the Torana Lounge of Colombo
Hilton on Saturdays.
We play two days at down south hotel.
She will perform in Chennai, India in July for a Sri Lankan music
Festival.
'I will be in Jordan and will be in Germany too towards the end
of this year" she said.
Aussie-Lankan
Radio connection
Sri Lankan born Australian
radio star Ryle Moldrich will be in Sri Lanka for a short holiday.
He will join Harold Fernando of SLBC for a couple of radio programmes
to be aired during next week.
Ryle Moldrich left Sri Lanka in 1968 and settled down in Melbourne.
He is a proud Sri Lankan/ Australian, who has never lost his love
for his mother country.
Ryle will be here from April 14 to 26 . Ryle is a very popular Radio
personality and his "Chat with Ryle" programme has been
on air for the last 20 years. The programme is an English/ Sri Lankan
chat show designed to keep the community informed of news from Lanka,
future events, previewed and easy music both from Sri Lankan and
English featured during the weekly one hour show.
Ryle delights in helping young entertainers achieve their potential
and is well known for his generosity and wise counsel offered to
ex-pat Sri Lankans now in Australia.
Harold Fernando senior presenter at S.L.B.C. gaining a reputation
as a class chat personality with his international connection, will
speak with Ryle on air during his stay. Listeners are assured of
an entertaining chit chat between these two highly qualified radio
men. Foßrmer SLBC stalwart Leon Belleth will join Ryle on
his programme.
Ryle would like to catch up with old friends in Sri Lanka during
his stay.
Project
Jazz at Hilton
Dylan Lye and Hassan Musafer
will be featured at the 'Jazz Night' on April 26 at the Sports Centre
Car Park of Hilton Colombo at 7.00 pm.
Gold FM and Hilton Colombo have come together to present an evening
of dazzling entertainment with Sri Lanka's premier jazz line up
and guest players from Hongkong at the Sports Centre Car Park.
Dylan Lye and Hassan Musafer have been especially flown from HongKong.
They have both performed in Hawaii, USA, Europe and the Middle East,
and are currently playing in the best Jazz and Latin clubs in HongKong.
This is the first of what is destined to become a monthly event.
And of course 'Contra Band' with Dulip Gnanagam, Aruna Siriwardena
and Lellum Ratnayake will also join this 'Project Jazz'.
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