Financial Times

Global access to Swadeshi through website

Swadeshi Industrial Works Ltd, the country's pioneer in the herbal personal care products sector, recently launched its own website providing Sri Lankans as well as potential international customers with easy access to information on the company and its products.

Visitors to www.swadeshiherbal.com would be able to read about Swadeshi's 62-year history, achievements, its vision and mission as well as the company's community relations initiatives. They could also browse through descriptions of the company's export products, such as Rani Sandalwood soap, Khomba (Margosa soap), Khomba Baby (Herbal baby soap) and Apsara Venivel (Apsara calumba wood soap).

"Swadeshi is a company with a firm belief in preserving heritage, culture, family values and traditional herbal concepts. We believe the website would be an ideal means of taking this message to the Lankan market as well the international arena," said Commercial Director of Swadeshi, Chulo Samarasinghe. Swadeshi Industrial Works Ltd was established in 1941 and has grown into a company with many firsts to its name.