Financial Times

Amex credit cards now in Sri Lanka
Nations Trust Bank (NTB) and American Express last week launched the American Express Credit Cards for the Sri Lankan market. This is the first time that Sri Lankan Rupee American Express Credit Cards are being made available through such an association. It will be issued and serviced by NTB and are targeted at high net-worth, affluent individuals who value travel and lifestyle benefits.

The Cards will be accepted on the American Express global merchant network and Card members will enjoy a comprehensive portfolio of benefits being offered in the Sri Lankan market for the first time. These include global validity, access to Membership Rewards TM, insurance benefits, emergency support services and access to over 1,700 American Express Travel Services.

"Today marks a significant step forward in American Express' partnership strategy in the Asia Pacific region," said Kula Kulendran, Vice President, Asia Pacific Australia, American Express Global Network Services, the unit that manages the Company's third-party card-issuing business, at the launch.

Moksevi Prelis, CEO Nations Trust Bank, said, "From its inception, Nations Trust Bank has followed a different strategy to increase market share.

Through its exclusive partnership with American Express, Nations hopes to grow its card business by leveraging the large consumer relationships that its promoters -the John Keells group and the Central Finance group --already have."

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