Swarovski Crystal Fusion in Colombo

Swarovski , the pioneer in Crystal Fashion wear and ornaments, recently presented their latest collection of Jewellery and accessories with a Jewellery Fashion Show, at the Boulevard at Crescat City.

For more than a hundred years Swarovski, the Austrian family company, has been the world’s leading brand for cut crystal. Crystal jewellery stones are as much a part of the company’s product range as gift articles, home accessories and collectibles fashioned from faceted crystal.

Swarovski’s artistic and designs abilities are evident in ‘Daniel Swarovski Paris’ and ‘Swarovski Jewellery’, the company’s accessory and jewellery ranges. Since 1995 visitors have been able to enjoy the ultimate crystal experience at the Swarovski Crystal Worlds. But today, Sri Lankans too have the opportunity to shop at the Swarovski Store on the Lobby level at the Boulevard, Crescat City.

The Autumn/Winter 2003 Jewellery Collection was presented in two categories - Crystal Elegance, the Classic collection and Crystal Fusion, the Fashion collection.

With the Classic line of the collection, Swarovski celebrates a return to femininity: Jewellery pieces in feminine designs, enhanced with crystal stones in a variety of expressive colours and cuts, that transform their wearer into a veritable Queen of the Night. This winter, crystal rules the party scene in Sri Lanka , playing a glittering leading role in the world of fashion - whether in the form of a simple accent on a smart suit or as an extravagant head-turner on a festive cocktail dress.

Large baguette-cut crystal stones take centre stage and combine to form striking elements in rings, bracelets and necklaces. Attractive star-shaped designs make brooches and earings the perfect party accessories, and individual crystals set in necklaces and bracelets underline the classic feel of this trendy line.

Nowadays there is hardly a trend that does not derive its inspiration from foreign lifestyles and cultures. The catwalks of the world are currently inspired by influences from India, South America and Asia. So, in its latest Fashion collection, Swarovski takes up these elements and expresses them in its own individual style of contemporary design -“Fusion style” jewellery.

We mix and match whatever we like, and practically anything goes. Swarovski’s new trend collection has turned to the Far East, South America and native Indian cultures for inspiration. Jewellery pieces are individual and expressive, decorative and intricate, of a diversity verging on the kaleidoscopic.

The Swarovski Group also includes Tyrolit, which produces grinding tools and abrasives, Swarovski Optik, the company’s optics division, with its precision optics for hunting and nature observation, and Signity, which cuts natural and synthetic precious stones. In 2002 Swarovski achieved group sales of Euro 1,672 billion with a total of 14,000 employees. Swarovski’s latest collection is available at the Crescat Boulevard.

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