Financial Times

Batey to promote Sri Lanka overseas
Batey, Singapore's top PR and advertising agency, has been selected by Sri Lanka to promote the country's tourism potential overseas.The Regaining Sri Lanka - Tourism Steering Committee headed by Hari Selvanathan, Deputy Chairman of Carson Cumberbatch, said last week the Batey Group would undertake an exercise which is an "urgent need in view of the importance of image building for Sri Lanka as a peaceful attractive destination appealing to travelers in search of novel, unique experiences."

The international PR campaign will target 12 of the country's important tourism generating markets, give exposure to and build a brand for Sri Lanka as a quality tourist destination which offers the discerning traveler diverse experiences, the committee said.

Apart from implementation of the international PR campaign, Batey's will also develop a brand strategy and identity for the destination, manage the marketing communications process and provide market intelligence.

They will also support the public relations effort in the domestic market. Batey handles Singapore Tourism and Singapore Airlines.

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