Financial Times

Consumer concerns on ads
The Sunday Times FT in collaboration with Sri Lanka's advertising industry is launching a new column on consumer concerns of some advertisements. The paper has received many letters from consumers complaining about advertisements connected with polythene bags, the use of children, sausages, the environment and so on.

During a discussion with a group of top advertising personalities last week, it was agreed that the paper with the assistance of the 4As, the industry's main professional body, will channel all complaints or comments from consumers to the respective advertising agency or marketer for a response.

Advertising industry officials also expressed concern that the new effort to bring some professionalism and social responsibility in the industry could trigger a heap of unfair complaints against the industry. The Sunday Times agrees with this view and appeals to its readers to raise issues only if advertisements are seen in bad taste, makes false claims or are harmful to public sensibilities and public health.

The first column will appear on Sunday, February 15. Sent your questions, concerns or comments to the Business Editor, The Sunday Times, 8, Hunupitiya Cross Road, Colombo 2 or email: ft@sundaytimes.wnl.lk

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