State
media and polls
The role of the State media in the run-up to the 13th Parliamentary
elections has grabbed the headlines these past few weeks. The advent
of a new caretaker Minister of the calibre of Mr. Lakshman Kadirgamar,
whatever the questionable circumstances surrounding such appointment,
was seen as some silver lining in the political madness gripping
the country.
Mr.
Kadirgamar began in fine form, outlining what he sincerely felt
instinctively was the proper way a state media should conduct itself
at a time of election.
He
believed that the private media was private, but the state media
is owned by the people, and therefore had a greater onus towards
the people.
The
state media bosses under him however took a different view - they
argued that because the private media was supporting the Prime Minister,
the state media had a duty to correct that imbalance, and therefore,
support the President.
Mr.
Kadirgamar has now caved in to this latter argument by the looks
of his letter this week to the UNP secretary, and with it relegated
himself from respected public figure to everyday politician.
And
when Mr. Kadirgamar asks how could the state media give the UNP
coverage when the UNP does not come for interviews, he does not
say what it has got to do with a state media daily news bulletin
containing six news items for the PA, two for the JVP and one for
the UNP and an attack on the Buddhist monks contesting the polls.
The
private media may have its own agendas, but no self-respecting newspaper
would deliberately twist facts or ignore public events. If they
do so, they run the peril of losing credibility and with it, readership/viewership.
And
who says the private media supports the Prime Minister? The state
media bosses do - as if one day, if all the private newspapers endorse
the President and her alliance for the next elections, the state
media will thenceforth support the Prime Minister and his alliance.
It
is, indeed, such a shame that even the likes of Mr. Kadirgamar was
unable to make a difference. In most democracies, there is no such
thing as state media. In some countries like Japan, there is even
no Media Ministry. Political leaders are left to their own devices
to win the support of the Press.
It
is only in Communist countries that one found state control over
the media, and political commissars heading the institutions. The
world is moving away from this phase into a new Information Age.
It’s
not that the hogging of the state media is the sole prerogative
of the PA. Successive UNP administrations have opted to make no
change to this pathetic situation by inducing professionalism instead
of propaganda, only to complain when the dice is stacked against
them.
It
is so unfortunate that the state media, with all its resources and
funds, is not providing intelligent articles of political debate
or chat shows with independent moderators and decent analysts discussing
issues an intelligent electorate richly deserves.
Of
late, state TV has begun telecasting some skits on election violence
and how opposing candidates fight over the 'manape' (preference)
vote, and then get together while their supporters continue to kill
each other.
That’s
the way state media ought to be utilised - to benefit the political
process and the people who fund it - not a political alliance that
controls it. |