Opinion
polls: Issues facing a split nation
The ORG-MARG SMART Opinion Polls,
are conducted by ACNielsen Lanka (Pvt) Ltd. ACNielsen, a VNU company,
is the world's leading marketing information company. With 21,000
employees' worldwide offering services in more than 100 countries,
ACNielsen provides market research, information, analysis and insights
to the consumer products and service industries. Clients rely on
ACNielsen's market research, proprietary products, analytical tools
and professional service to understand competitive performance,
uncover new opportunities and to raise the profitability of their
marketing and sales campaigns.
This
is the second part of an analysis of the findings of Wave 2 of the
ORG-MARG SMART opinion poll series, The Pulse of the Nation. The
first part of the Wave 2 which was exclusively made available to
The Sunday Times was published last week. It dealt with questions
pertaining to the peace processes and the state of the economy in
addition to the performance of the UNF government.
This
week we publish the second instalment of Wave 2, which deals with
issues ranging from monks in politics and the SLFP-JVP alliance
to the media and the quality of life. Wave 2 was conducted from
February 21 to 28.
Overall
as of February 28 this year, the vote seems to have a slight favourable
lead towards the UPFA. However, with still over a month of campaigning
after the above poll and with over 19% still undecided, it will
be too early to arrive at a conclusion as yet.
Please
note that all ORG-MARG SMART polls are done with the objective of
independently gauging the public opinion of the masses on current
important issues concerning the country. The views portrayed here
are inferences made from the findings only and does not in anyway
reflect that of the pollster. The reader should keep in mind the
margin of error of around 5% when making inferences from the findings
reported herein. In other words, if the difference between two opinions
are less than 5%, one cannot conclude that there is a favourable
lead for any outcome, and instead should interpret the outcome as
the two opinions are on par or equally preferred.
The
second wave of The Pulse of the Nation series has been conducted
in the form of a sample survey of 2000 interviews in all 22 districts
of the country including the North and East. Please note that the
opinions of those Sri Lankan's living in the sample has been randomly
drawn to represent all Sri Lankan's with respect to age, gender,
ethnic group, religion, and geography and socio economic strata.
While the results of the NE are reported separately (labelled NE)
the results of the rest of the country are projected to represent
the other 7 provinces (labelled as South).
The
first wave of this series was conducted during January 10-20 2004,
which was before parliament was dissolved and elections were announced.
The results of this poll were published during February 1-February
4. At that time, the consensus view was, while the people respected
the President's actions of taking over some ministries, more than
80% wanted the PA President and the UNF Prime Minister to make compromises
and put forward a joint effort to carry out the development plans
for the country especially with respect to the North-East issue.
At
the time of this first wave, elections were not announced and hence
no active campaigning was on. The second wave, the results of which
are given hereunder, clearly shows an impact on public opinion after
the election campaigning started.
During
the first wave, which was conducted before the elections were announced,
there was a major split in opinion across the country. The split
was happening in two ways, one with the people in the NE significantly
differing in opinion to those in the South, while those in the South
differing in opinion depending on their political affiliations on
the issues relating to the political crisis.
The
results of our polls conducted over the years show that there was
a clear acceptance of the UNP's ability to handle the economy and
the SLFP/ PA government's ability to control crime, corruption etc.
In 1994, the PA government was elected to power on a peace mandate,
since from 1977-1994, people believed that while the UNP governments
in power handled the economy well, they failed in finding a solution
to the N-E problem. The PA rule from 1994-2000 saw the economy fall
as well as no significant progress in finding a solution to the
N-E issue. Hence, in 2001, once again the economic issue became
the Most Important Issue and hence the UNF government was elected
into power.
However,
the results of the 2004 polls clearly indicate that these long standing
perceptions about the two major parties have taken a twist to the
reverse. The people believe that for the first time the UNF government
has failed in handling the economy but on the other hand has handled
the N-E issue well.
This
is a clear indication that except for the people in the NE, there
has been no trickle down effect of the economic turnaround of the
country to the people at the grass roots levels. The good news to
the UNF government is that the number one issue has now become the
N-E issue and people believe that the UNF is the best party to handle
this.
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