Financial Times

Garment industry reacts with speed, human touch
The apparel industry reports that it has resumed normal operations speedily in the aftermath of the tsunami disaster, according to a statement from JAAF, the apparel industry's umbrella body.

Industry responses so far reveal that disruption of production in any event was minimal, caused mainly by the absence of workers either due to displacement or for other reasons such as transport difficulties. A few factories suffered some physical damage but the industry overall remains resilient and strong in the face of adversity. This is good news given the fact that global apparel quotas were abolished with effect from January 1.

The industry's response to the tragedy was quick and decisive. The first effort was to assess the effect on its human resources by taking measures to locate the staff and providing them assistance where necessary. In the spirit of corporate social responsibility many companies quickly organized relief assistance individually and in liaison with relief agencies. Several of them have also set up special funds to support rehabilitation needs of the affected communities.

Except for the loss of some factory production early in the crisis due to poor attendance there was no large-scale disruption of production. All supporting services such as Port and Airport operations and financial services were intact and continued to function smoothly.

"The industry is encouraged by and is deeply appreciative of the overwhelming support received from its overseas customers. They have come forward to help the industry in particular and Sri Lanka in general by contributing to the relief effort and more importantly by assuring continuous business. The industry is confident that their backing will sustain the industry not only during the present crisis but also in the aftermath of the quota phase out. The industry is pursuing with vigour its commitment to meet the buyers' requirements," the statement said.

Back to Business