Is
it business as usual in 2005?
Not if you live and work in Sri Lanka. A tectonic plate shift thousands
of miles away, in another part of the globe has changed many things
in our lives. Can you get back to business as usual because your
life and limbs, your loved ones and your property are all safe?
No.
The
tsunami has wiped away more than life and property in coastal and
low-lying areas. Together with death and destruction it has wiped
away many intangibles that took a long time to build.
Think
of business contacts that have vanished forever in the wake of the
tidal wave. Think of coastal areas where networks of related businesses
have disappeared.
These
will impact not only those areas and their immediate families. It
will affect many others who were connected to them in innumerable
ways. But it will also affect the lives of others who were not at
all connected to them.
The
change has just begun. When aid pours in for disaster relief and
reconstruction, and when the reconstruction begins, many other things
will change. Lifestyles and residences, business practices, leisure
activities and a lot more will change in subtle ways, not just among
those in affected areas, but in the rest of the country.
We
have however, not yet come to the stage, as a country, to contemplate
the long term effects of the tsunami either way-as positive or negative.
But we need to remember that with death and destruction and all
the negatives arrive the seeds for positive changes.
Such
chaos and upheaval in the physical, social and economic environments
tend to create waves and ripples that give way to opportunities
and make way for ideas that have not seemed feasible until then.
Some of these could go very far.
Have
you thought about it? Looking at it purely from a business angle
might seem utterly insensitive at a time like this. However, the
opportunities are not merely business oriented.
While
the death and destruction was more personal, there could be areas
which, on the long run, pave way for positive changes for Sri Lanka
overall; for our social fabric; for our peace of mind and well being
as a country.
Consider
the last recorded large-scale tidal waves in Sri Lanka's history.
Mahavamsa reports that 23 centuries ago the sea rushed inland and
created death and destruction on a mass scale to 'punish wrong doings'
of the ruler at the time. And according to history, to appease the
sea, he had to sacrifice his daughter to the sea.
The
maiden, Viharamahadevi, who was floated away from Kelaniya got washed
in again. She got married and gave birth to Dutu Gemunu, a ruler
that united an island that had been fragmented by political differences
and power struggles.
So,
here at least, was one positive result arising out of a long chain
of events set off by probably another shift in tectonic plates somewhere.
We cannot tell what positive changes will take places in the wake
of the crisis.
However,
rather than wait for random happenings and changes to take shape
by default, should we not look at proactively planning and making
positive changes for the betterment of our country? You could also
extend this way of thinking to a more personal level.
Where
do we start? We can for one, begin with ourselves. Many of us have
been shaken up as a result of the death and destruction we witnessed,
if not at first hand, on the media. And in many, attitudes and values
have taken a dramatic shift.
What
we thought were important are not the same now. We have witnessed
enough destruction to realize the frailty of human existence that
we generally tend to forget. What we love, our material assets and
our loved ones and even our own lives could vanish in a moment.
That is a great realization to begin with in making positive changes
for the future.
And
for those looking for business opportunities, chaos and destruction
and such mass scale changes always bring up many new business opportunities.
You can contact us on ft@sundaytimes.wnl.lk or on 5552524.
The
writer is the
Managing Editor of
Athwela Vyaparika Sangarawa (Athwela Business Journal), the only
Sinhala management monthly
targeting the small and
medium enterprises, the Ezine Athwela Email Magazine and www.smallbusiness.lk,
the bilingual small
business website. |