TV Times

TV Times

Top guns share their marketing experiences
By Sanath Weerasuriya
Jackson, Kamal, Sangeetha and Yashodha four of the top guns in the Sinhala silver screen has come together for Director Jayantha Chandrasiri’s latest creation ‘Guerrilla Marketing’.

All four has reached the sky with their acting in this movie, where Director Chandrasiri has adopted a novel theme for his second film. Kamal plays a role of an MD of an advertising company, while Sangeetha plays wife of Kamal and Yashodha is his cousin, working with him at the same advertising agency.

It was a different character from the usual roles I played before’ said Kamal, who has acted in over 40 film up to now.‘I was not normal from the very beginning. Hey, I mean the film. My character Thisara Disanayake is suffering from the mental disorder.’ He explained.

After Thisara’s novel campaign strategy to a politician, he faces grave danger losing his mental balance.‘In the film, I went against my conscience and simply faced a nervous breakdown.’ Kamal said. Yashodha plays his childhood sweetheart Suramya Mahakehelwela, who still cares for him.Their love for each other is a secret and nobody knows anything about it.

‘We worked toward a political goal for money. We have been asked to create an image from nothing for political gain’ Yasho explained the theme of the movie.‘Advertising means, in this film is an illusion. What you see is not what you believe’ said Kamal.

‘I am really satisfied with what I did in the film. It was completely a different role from the usual I used to play. I learn from the character’ Yashodha explained her personal experience in the movie.

Yashodha has acted only fourteen films so far. This is her second film with director Chandrasiri.‘I am more comfortable with Jayantha. He is like guru guides from all sides.’ she said. Gregory Mahadikaram (Jackson Anthony), a prominent politician recognizes Thisara’s extraordinary capability and entrusts him with the task of promoting his presidential campaign.

Some of the scenes have been shot at the Mulleriyawa Mental Hospital and Kamal says it was a real experience to live with the patients. ‘After the marketing campaign, Thisara Dissanayake was rushed to the Mulleriyawa Hospital. That scene changed my thinking pattern too.’ Kamal said.

‘Some times when I come for the set, I could not differentiate a actor from the real. Virtually I live in their world’ he said. Sangeetha, of course was a fresher with Jayantha, played a role of Rangi Dissanayake. This is the very first time I worked with Jayantha and it was a like a promotion to a higher class’ she said.

‘I really did not like the way Kamal behaved....No no, not in real life, but in the film as Thisara Disanayake. He talks and behaves like a mad millionaire. It make me mad with him sometimes. Because he was so real. If in actual life it happens, I would definitely leave him and go.’ Sangeetha laughed.

‘Guerrilla Marketing’ is a movie of new theme and, I am sure it will open the doors to new development in the Lankan film industry. The marketing of the ‘Guerrilla Marketing’ Premiere was handled by Glenda Parthipan of Emphasis.

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