TV Times

TV Times

Fitness Kingdom:Effective health facilitator
Fitness Kingdom, a leading company engaged in providing fitness services to the members of the public commenced its operations at the country's land mark tower in the city, the Hatton National Bank (HNB) Towers at level 9.
Fitness all-around the globe is a rapidly growing industry and now in Sri Lanka also it is spreading fast. Fitness Kingdom is dedicated serve the rapidly growing health and fitness industry in Sri Lanka.

Fitness Kingdom is well-known branded organization in this regard and operate fitness centers within and around Colombo. It is also in manufacturing equipment and Importing world leading brands too. Fitness Kingdom provides all solution of all fitness needs, and includes facility planning and lay out, equipment purchase consultation and supply of equipment, delivery and installation, setting up the management and marketing plan for the facility, service and maintenance.

The Fitness Kingdom VIP Centre at HNB towers is a latest addition, which consists of state of the art facilities and can accommodate more than 55 members at a time in a 3800 sqft. Parking facility available even up to level 9, which will directly linked to the Fitness Centre, and this is the only one building with this facility so far.

Cardiovascular machines are sophisticated with Heart Rate monitors and those are full commercial type. This specialized fitness centre has given an example for other corporate institutions in terms of building man power with fitness in order to enhance productivity. Over stressed executives benefited with these facilities and not only they cope up with stress, but also prevent lots of diseases. The decision making authorities will be able to focus well in to the problem solving with this new trend and fitness kingdom strongly believes that one should possess a strong mind in a strong body.

"Today our center has become talk of the town because of the service we give which is best in the sector. Our uniqueness is that we give professional advice and around a clock observation when a client is engaged in his fitness work." Aruna Aluthge, the director of Fitness Kingdom, said.

‘Health is the most important profit. If you have good health, you can make lot of profits. We are planning to have an awareness program to the businessmen and executives for their health and fitness. Because there the 'mechanism of the economy' so when they have good health and fitness for their best achievement. The Fitness centre is open 5am to 10pm every day to make this process easy for busy executives’ he further said,

"Our mission is to help our customers achieve a balanced and healthy life style, and to make enjoyable and fun for them to do so" he added.
‘We are the leading fitness Institution to provide our services as the Official Fitness partner for many Corporate establishments such as HNB, MTN net works, Aitken Spence, Holcim, Hemas tours and many more. We provide fitness awareness through presentations to improve knowledge of Fitness and nutrition to corporate sector in order to make a positive lifestyle change to improve their Productivity’Mangala Hewawasam, the Manager.

Speaking on the fitness industry, Aruna said that globally fitness is a rapidly growing industry and it is the same for Sri Lanka. At a time the government and the private sector actively promoting healthy lifestyle for all the citizens of the country Fitness Kingdom is making the use of the opportunity become a partner in giving better service to its clients.

By coming through lot of global changes with modern economic developmental strategies, our country's overall patterns of living have changed a lot. Nowadays the scenario is, the 'home and office automations' and sedentary lives nevertheless very busy even do not have time to cook for the family and to have a good nutritious diet, so that 'fast food' restaurants have solved the problem by making urban lives much more easier. The outcome of this style of lives is very pathetic, because the 'couch potatoes'. Rapidly growing obesity conditions have been made even our youth population is under threat of suffering from 'Non insulin dependent diabetes mellitus'.

According to Sanjeewa Ratnayake, the Chief Fitness Manager, "Hyperlipidemia / Hypercholesterolemia (elevated blood fats, especially cholesterol) and sedentary life styles are key risk factors for CVD (Cardiovascular Diseases).
Other factors that contribute to the risk are: Cigarette smoking, hypertension, poorly controlled diabetes, excessive and prolonged stress coupled with a pessimistic or antagonistic attitude, obesity, family history, and gender (male gender age 35 and females after menopause)".

He further explained "To maintain a good shape, to be healthy and active, and also to prevent deadly diseases, every one should engage with fitness training activities. It is a lifestyle change towards 'New Way of life' which make you more efficient, more productive and much happier." Said the Chief Fitness Manager, Mr. Sanjeewa Ratnayake. He further mentioned that, "Every day we get many individuals with different Health and Fitness levels. After their basic body composition assessment, I design a tailor-made fitness program which suits the particular individual. Whether they are used to fitness training or not, our courteous and friendly Instructors guide them through their fitness programs A to Z. Persons whohave never been to a Gym get use to the gym very fast here, because the 'User Friendly' gym equipment which provide exercises for major muscle groups and the attractive gym environment. Members are highly motivated, when they receive their regular assessments and program renewals."

In order to make more and more people to exercise, correct type of equipment were lacking and most of sports clubs and community centres did not have quality fitness equipment. To fulfill this gap, Fitness Kingdom with dedicated team of young engineers introduced "FK Fitness" strength equipment under its sister company named Fit Line Marketing. Mainly, industrial and home gym equipment are manufacturing at presently.

Since the cost of these equipment compared to the imported ones are very economical. Quality wise also these mach with the international level. Therefore, Fitness Kingdom heading to establish more Gymnasiums and Fitness Centres to produce more fit and healthy population. This will ease the health care burden of the country.

Fitness Kingdom is in a process of making Sri Lanka Healthy and Fit. Not only operating fitness centres, but also manufacturing fitness equipment this project has been driven to considerable extent. Since there is no financial and other necessary motivation from the government, this has been stack in the middle of the development. If our Ministries of Health, Youth Affairs and Sports realize the value of having fitness centre island wide, and make necessary arrangements to up lift the business, we would be grateful for the support extended to regain the health of our country.

Fitness Kingdom is operating its branches at Level 9, HNB Towers Colombo 10, Kottawa, Mount Lavinia, CINEC Maritime Campus Malabe, National Football Training Centre in Kotte and operates a branch with SPA facilities at Holiday Inn. ‘We provide consultation for projects to set up gyms island wide’ Aruna said. They conduct group Aerobic, Yoga and Self Defense Classes on different days and times. Any inquiries or assistance for health and fitness contact Fitness Kingdom at HNB Towers branchon 2660950 .

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