Hettigoda
Industries eyes bigger share of Indian market
Hettigoda Industries, which has gained a foothold in the huge Indian
market by setting up an outlet in Chennai, is hoping to obtain a
substantial market share in the Indian balm market in the near future,.
According
to Dr. Victor Hettigoda, founder and owner of the popular Siddhalepa
balm manufacturing company, it managed to penetrate the Indian market
last year by opening an outlet in Chennai.
Currently,
one crate of Ayurvedic medicines is exported to India every month
but according to Hettigoda the demand is much more. “The Indian
government has been co-operative so far and we are in negotiations
currently to gain a firmer foothold in the Indian market,”
he said. Hettigoda Industries, which started as a one-man business
three decades ago, has expanded rapidly into a company exporting
to 22 countries, from the United States to Japan. The group has
a workforce of 4,000.
The
Siddhalepa balm holds a 90 percent share in the local market while
its medicines have a 35 percent market share. “The increased
inflow of imported medicines, both Western and Asian, affected us
slightly but we were able to survive due to our stringent adherence
to quality,” Hettigoda said. The company is looking at entering
markets in other countries such as Israel, Canada, Russia and China.
It will be reviewing the health rules and regulations of each potential
new market before deciding whether they will enter it. |