APB
officials fly to Colombo after buying into local brewery
Two senior officials of Singapore-based brewer, Asia Pacific Breweries
Ltd (APB), will be in Sri Lanka this week to discuss their recent
acquisition of a majority stake in a brewery and to announce to
the media future plans of the joint tie-up.
APB
CEO Koh Poh Tiong and Ms. Sarah Koh, Assistant General Manager,
Corporate Communications will meet the media in Colombo on Tuesday.
Extending its presence to South Asia, APB has acquired a 60% equity
stake in United Brewery Lanka Ltd (UBL). APB will inject up to US
$ 5 million in fresh shareholders funds to be funded from internal
resources.
Partnering
Sri Lankan-based Anandappa family group and associates and MBL Offshore
Limited, a wholly-owned subsidiary of Phoenix Beverages Limited
which is a leading beverage group from Mauritius, the investment
marks APB’s maiden entry into Sri Lanka, APB said in a statement.
“APB’s
stake in UBL is consistent with our regional expansion strategy
to acquire strategic interests in domestic breweries within selected
markets to create defendable and profitable businesses. South Asia
is amongst the emerging markets which APB has identified for growth
and our interest in UBL will give APB access to the growing Sri
Lanka beer market,” CEO Koh Poh Tiong said.
Sri
Lanka’s GDP is expected to grow between 5% and 6% per annum
and in line with this economic growth, the Sri Lanka beer market
is expected to grow at a rate of 6% per annum.
UBL
operates a brewery with a designed annual production capacity of
120,000 hectolitres. The brewery located at Mawathagama produces
and markets local beer brands including Bison XXtra, Kings Lager,
Kings Pilsner and Kings Stout.
The
statement said that by leveraging on the strength of UBL’s
distribution with trade channels, there will be an opportunity for
APB’s beer brands to cross sell into the various segments
of the Sri Lanka market.
Including
UBL, APB now has interests in 22 brewery operations in nine countries
including Singapore, Malaysia, Thailand, Vietnam, Cambodia, China,
New Zealand, Papua New Guinea and Sri Lanka.
Asia
Pacific Breweries Limited (APB) is a Singapore listed companycontrolled
by a joint venture between the Fraser and Neave Group of companies
and Heineken of Holland.
It
manages a portfolio of over 40 beer brands and brand variants, with
Tiger Beer and Heineken as its flagship brands.
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