Financial Times

Logistics firm has new gear for staff
Express and logistics company DHL last week launched a range of new global corporate wear for its staff in Sri Lanka. The easily-recognisable red and yellow corporate colours of DHL will be worn by the Operations and Customer Service teams in Sri Lanka.

The new dynamic look underlines DHL’s corporate philosophy and culture, while enhancing the team spirit of its employees. Country Manager DHL Sri Lanka Chaminda Hewamallika said, “Our new uniforms add further value to the strong brand image of DHL in Sri Lanka. An extensive global survey was conducted before designing these outfits, and the end product looks very dynamic and stylish.

It complements the professional image always projected by our team.”
The new DHL collection was created with four specific considerations - functionality, quality, cost effectiveness and a design appropriate for a modern brand.

Customer and employee feedback contributed to the overall design process, resulting in comfortable attire, suitable for various climatic conditions, that not only looks great, but wears well too, the company said in a statement.
Staff in Asia Pacific sport short-sleeved button-down shirts, lightweight polo shirts and lined cargo trousers, while employees in seasonal countries like the UK and the USA are outfitted in the winter with jackets, thick pullovers and beanie hats.

The uniform comes with a host of useful features, including spacious cargo pockets for technical equipment, adjustable waistbands and even reflector strips for added security.

All the clothing in the collection has been produced according to the “Oko-Tex Standard 100”, an ecological certification process that tests textiles for harmful substances to ensure that skin irritations are minimised.

The Asia Pacific region served as the launch pad of the new feature-packed corporate wear, with Singapore and Japan the first countries in the region to don the uniforms in August 2005. Following suit was the rest of the DHL network, including Europe, Americas and Emerging Markets encompassing 285,000 uniformed employees in over 220 countries and territories.

At last August’s launch, CEO DHL Express - Asia Pacific Scott Price noted, “We invest in our employees as they are an integral part of our business and define our success. Beyond confidence and charisma, we want our employees to stand out as convincing ambassadors of a strong brand with this new corporate wear.”

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