Financial Times

Mlesna Ceylon Tea available online
Mlesna (Ceylon) Tea Co, a Sri Lankan company formed in 1983 by a young team of tea experts with a passion for quality, has launched a new campaign of online sales.

The 23-year firm, according to a statement from the company that is promoting online sales of Mlesna (which stands for Anselm – founder of the company -- in reverse) has appointed Your Tea Place (http://www.yourteaplace.com) as its official online distributor.

“Tourists who visit Sri Lanka invariably buy Mlesna products at their exquisite tea boutiques as their products present real value and quality in smart packaging” said Kim Yong, Founder and CEO of YourTeaPlace.com. “However, after having totally consumed what they have bought, they are not able to find Mlesna teas and products in malls and supermarkets back home.

Being high quality gourmet teas, Mlesna is simply not sold in supermarkets or served in cafes as they do not want to compete on price with other regular tea brands,” he said. Realizing this shortcoming, Mlesna has appointed YourTeaPlace.com to market its range of products online. Your Tea Place is strategically based in Singapore, home to one of the busiest and most connected air and sea ports in the world.

Mlesna, a specialty tea brand, was the first to introduce the “Tea Centre” & “Tea Boutique” concept that quickly gained huge popularity in Sri Lanka. “Competing directly with world class international brands, Mlesna has today, arguably the widest range in the world, with over 3,000 varieties of teas and tea gifts. Mlesna “Tea Boutiques”, a concept that caught on favourably with tourists, visiting delegates and the up-market tea drinking community in Sri Lanka, houses a wide array of premium quality gourmet teas in award winning packaging,” the statement said.

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