Financial Times

New line of Net marketing launched in Sri Lanka
By Chaturi Dissanayake
Qtex Solutions (Pvt) Ltd, an innovative media solutions company that provides solutions in print and Internet media representation, has launched the "CPC Market", an online advertising system for the first time in Sri Lanka.

The CPC Market is based on “Cost-Per-Click” search-engine advertising which lets the companies reach out to the customer while they are actively seeking the particular product or service that the company is offering. This is by listing the site under the specific/sponsored search results on subjects that the advertising company specialises in.

The CPC Market online advertising package is offering to target customers based on keywords (search word) known as “keyword-based targeting” and as a value-added service the client has the option to be advertised-based on contextual placement.

Qtex Solutions is also offering their services to companies who want to advertise in websites/search engines such as Google, Yahoo, MSN, Altavista, Excite, Go2Net, InfoSpace, Sympatico.ca, CNN, ESPN, National Geographic, Reuters, Wall Street Journal, and Advertising.com.

Lafir Thassim, Chairman of Qtex Solutions(Pvt) Ltd and its US-based sister company Coventris (Llc), speaking to The Sunday Times FT said the CPC Market is targeting the large- and medium-size companies and that their initial target is the export and the tourism sectors.

He also added that CPC Market advertising will enable the industries which cater to a global market to reach their customers more effectively.
He said the product will give better advertising opportunities for the local tourism industry as hoteliers and other participants in the tourism sector will be able to reach out to their customers before they arrive in Sri Lanka.

“There is huge potential for the Cost-Per-Click market, and we are not talking about reaching to a few thousand customers, but millions. In the US alone 65 percent of the population access the Internet and in UK its 58 percent, so Sri Lankan companies will have the ability to target the global market better,” said Mr. Thassim referring to the advantages the Sri Lankan companies would receive through CPC Market.

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