‘Washroom’ advertising

Action Station (Pvt) Ltd, a new media advertising outfit, was recently launched in Colombo.

The company is the latest advertising and media company to open its services to the corporate community in Sri Lanka. The philosophy behind the company is to provide its clients with a superior brand of advertising by taking creativity to the next level, a company statement said.

The most important aspect of the company is that it is the first truly Sri Lankan company to venture in to ambient media (i.e. Action Postcards and wash room advertising). This media will be seen at almost 200 exclusive venues in the country. Another interesting feature of the company is that, free action postcards will be displayed in a new stainless steel rack and will be installed at high visibility points within the venue premises i.e. entry, exit points or next to the cashier.

The venues itself are interesting and diverse in nature and consist of a variety of industries. Patrons who visit these venues will have access to a gamut of creatively and visually stunning ‘Action Postcards.’

“A first to be introduced to the country by the company is business card advertising which can be displayed in the rack itself. The company also intends to publish a quarterly magazine “ACTION” with many surprises in store for all its clients.

“Armed with these innovative tools of communication, which have been used for almost 50 years by some of the worlds leading brands, Action Station (Pvt) Ltd. will surely create an aura of exclusivity for their clients,” the company said.