Simply red

By Salma Yusuf

The secret is out, with ODEL disclosing its seasonal campaign entitled ‘Red’.

This campaign showcases powerful emotions within the classic, mysterious façade of black and white.

By contrast, the colour red, is said to depict emotions such as joy, conquest and rapture, together with the composed sophisticated elegance of black and white and ODEL’s new look is set to conquer any observer’s attention.

ODEL has also transformed its premises on Alexandra Place to match this theme. Flaming reds, oranges and yellows set the mood and atmosphere for this vibrant theme and can be seen through the lighting, balloons and posters among many others.