Sri Lanka’s Accredited Advertising Agencies Association - 4 A’s – recently, organized a media workshop titled ‘Exposure to Engagement’.
The workshop was conducted by Atul Phadnis, CEO and founder of Media e2e. Started in 2005, Media e2e is a strategic media technology group specializing in consulting, strategic planning and broadcast management, operating from offices in China and India.

The main focus of the workshop was the task of simplifying emerging complexities in the media world. Drawing on global examples, Phadnis spoke on the changes that have taken place in this industry, especially within the last decade. The workshop concluded with a look at how the advertising and media sectors will continue to change in the future as a result of new media channels. Held at the Trans Asia Hotel, the workshop was well attended by 125 professionals from the media, marketing and advertising sectors.