Superbrand status for The Sunday Times

Picture shows Wijeya Newspapers Ltd Director Lal Jayawardene (left) receiving the award from Superbrands International Chief Operations Officer Steve Dodgson. Pic by J. Weerasekera.

The Sunday Times was among the 50 companies who were awarded the Superbrand status at an awards ceremony held on Tuesday at a gala awards ceremony. The Superbrands Award identifies the strongest corporate brands in the country and is awarded by an independent panel of judges.

Superbrand is an independent organisation that bestows the status of ‘Superbrand’ on brands worldwide after a stringent sifting and analysis process and this status is granted only to exceptional brands around the world that have forged the finest reputation in their field in a bid to promote good branding practices globally. Among the winners were Siddhalepa, Sri Lanka Insurance, Hatton National Bank and Aitken Spence.