Triad first Sri Lankan global network

Triad recently moved one step closer to realising its dream of taking Sri Lankan brands to the global marketplace -- formalising an affiliation with the world’s largest network of independent specialist agencies; thenetworkone.

“For us, this is by far one of the most important milestones in our short but eventful history”, said Varuni Amunugama Fernando, Jt. Managing Director of Triad, dubbed as Sri Lanka’s ‘truly’ national ad agency. “Our intent has always been to grow and nurture local brands to withstand and battle with multinational giants on an equal footing here in the local marketplace.”

thenetworkone has working agreements with 270 of the world’s leading independent agencies in 64 countries serving 90 markets as well as best-in-class international specialists in research, translation, television and print production, talent negotiation, media management, econometric modelling, CRM, design, public relations and affinity marketing. Based in London, United Kingdom, thenetworkone was launched in 2003 and has since then successfully custom-built international agency networks for marketing clients and “lead” agencies.

Julian Boulding, President of thenetworkone, commenting on their choice of Triad as an affiliate in Sri Lanka, said: “We always seek out agencies which have a sound track record as consistent achievers, those who are independent and have an entrepreneurial character. I am happy to note that Triad has delivered on all of these counts and we are convinced that an agency with a vision such as theirs will always deliver not only exceptional work and creativity but also exceptional commitment”.

Dilith Jayaweera, Joint Managing Director and Triad’s chief strategist, noted that at Triad the entire business concept has revolved around the need to assist and protect local brands.

“Now we feel the time is right for us to take this further by creating a platform for our brands to reach international consumers,” he added