ISSN: 1391 - 0531
Sunday, Augest 19, 2007
Vol. 42 - No 12
Financial Times  

JWT is Nokia’s network marketing agency

Nokia has picked JWT as its global network marketing agency. The announcement comes as part of Nokia’s focuses on streamlining market planning and increasing the effectiveness and efficiency of all marketing activities.

JWT will support the lead creative agencies in the implementation and localisation of global campaigns. Also, as a strategic global partner, the agency will support local marketing activities in over 80 markets worldwide.

“Working together with JWT will help us to align our marketing efforts. With one global marketing network partner, we believe we will be better positioned to reach our goal of becoming the most loved and admired brand by people in the world,” Pekka Rantala, Senior Vice President, Nokia said in a global press release.

 

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