Colombocity.mobi concept presented to international audience

A high-powered team from Infotechs and BatesAsia attended the first ever Asian Mobile Advertising and Marketing Summit held in Bangkok recently to absorb new developments in mobile advertising and marketing and present a case study of the Colombocity.mobi concept. The presentation was done by Michelle Pinto, CEO of Infotechs, according to a Bates press release.

Colombocity.mobi was developed as an innovative city guide and lifestyle directory that provides information and advertising right in the consumer’s hand, reflecting the shift from push-marketing to on-demand advertising. It became the first commercially marketed made-for-mobile website launched in Sri Lanka, with marketing done by site owners Infotechs, exclusive marketing and sales consultants BatesAsia and mobile service providers Dialog and Tigo.

It has been embraced by several top advertisers and smaller outlets who find this a cost-effective way to communicate and provide access to their shops, restaurants, services and promotional offers.It is easily accessed on the mobile phone using GPRS by a growing number of mobile phone users, the statement said.

The Asian Summit was attended by delegates from across Asia and had speakers from cutting edge tech companies, digital media and advertising consultancies and clients including Madhouse China, Group M Interaction Asia Pacific, Mindshare, Adidas, Nokia and I- POP Networks the mobile partners of Freemantle Media - producers of the “Idol” TV shows. Among the exciting sessions and case examples shared were an Adidas “GPS Run” to track consumers and create user communities as they used the brand, development of interactive mobile campaigns, creative mobile marketing campaigns, mobile integration with TV campaigns, and campaigns that activated advertising messages close to point of purchase.