More accolades for HELADIV tea

HELADIV, Sri Lanka’s innovative tea beverage brand which has consistently broken the norms to market a traditional beverage in a non-traditional manner was recently awarded the prestigious ISO 22000 accreditation by Bureau Veritas, Geneva.

This was followed by the receipt of the Soorya Sinha Awards from the Mawbima Lanka Padanama as a genuine local product.

HELADIV, a brand owned by the HVA Group, pioneered the concept of Tetra packed Ice Tea to Sri Lanka in 2001 and more recently introduced Ice Tea in PET packaging. With an advanced in-house R&D and quality control laboratory, HVA is currently exploring th commercial viability of tea-based beauty applications for both males and females.

ISO 22000-2005/HACCP, the latest international standard on food safety management systems, ensures high food & beverage hygiene standards. Gradually billed to develop into the norm for the hospitality and Food & Beverage industries, compliance to the standard will eventually be a mandatory requirement for all food-handling operations globally. Rohan Fernando, Chairman, HVA Group speaking at the ISO ceremony, noted; “both the ISO 22000 accreditation and the Soorya Sinha award has laid the foundation for a far more dynamic era for our brand. The ISO certification is our passport to market in the most advanced and competitive markets including that of Japan and the European Union. The Soorya Sinha award on the other hand, has given us the impetus to broaden our focus to a larger local audience.” Heladiv teas are marketed extensively in the Far East, Australia, Russia, Ukraine as well as other former Russian states, selected European Union nations and the Americas.