MAS Active’s Dilini Perera wins CIMA competition

At the 2007 Technical Paper Competition organized by CIMA Sri Lanka Division, Dilini Perera from the MAS Linea Intimo Finance team won the competition for her paper on the “Critical Success Factors for setting up an offshore business in Sri Lanka”. In her paper Perera highlights Sri Lanka’s potential for increasing its market share, given the global momentum off-shoring is gaining. The paper continues to say, that Sri Lanka should increase electricity generation, reducing tariffs and regulatory barriers, provide tax incentives to the industry and incentives for supporting the marketing efforts of the local industry in order to set up more offshore businesses in Sri Lanka. Perera said, “There were 15 topics available for the technical competition. I was interested in writing on this topic because I felt that off-shoring is a growing business and it could be the next biggest opportunity for Sri Lanka. As our strength is in the quality of our labour force, we could leverage on them to provide common corporate functions which is the niche market we should focus on. Sri Lanka produces a large number of professionals in the fields of IT, Accounting and other professions.”

She presented her paper at the recent CIMA Technical Symposium in Colombo. Perera who joined Linea Intimo in 2000 as a Management Trainee is currently working as an Accountant. She schooled at Sirimavo Bandaranayake Balika Vidyalaya and holds a Bachelor’s Degree in Commerce from the University of Colombo, ACMA and MBA from the University of Sri Jayewardenepura.