The long wail of a conch signals the entrance of Bollywood royalty. When Amitabh Bachchan steps out, everyone stands. The flashes go off; the cameramen defy gravity as they strain for an angle that will give them a glimpse of the star. In the very centre of this three ring circus, Bachchan is almost preternaturally at ease. It’s clear he’s done this many, many times before.
After a decade with celebrations across the world, the International Indian Film Academy (IIFA) will celebrate the IIFA Weekend and IIFA Awards in Sri Lanka, this year. The 11th edition of IIFA will be held in Colombo, from 3 to 5 June at the Sugathadasa Indoor Stadium.