1st MBA Research Conference during the pandemic by APIIT
View(s):The pandemic created destruction at the consumer end which In turn had an impact on organizations strategy. One of the strongest Industry linked MBA in Sri Lanka – The Staffordshire University MBA at Asia Pacific Institute of Technology ( APIIT) having identified the reality in the market place as early as June last year planned to address this vacuum in the market.
“ We selected the best talent in Sri Lanka on the MBA programme to research and identify the strategic insights of the reality. Then, we got the best academics in the country to be the supervisors said APIIT in the communique. This is a project of national interest said the Chairman APIIT Bandula Egodage which is why we are staging the event at BMICH he said.
Chief Guest- Respected Industry legend Sunil G Wijesinha
The Chief Guest at the event is Industry legend Sunil G Wijesinha. A Chartered Engineer, a Chartered Management Accountant FCMA (UK) and MBA Mr. WIJESINGHE is one of the most respected professional in Sri Lanka being on the Boards of Sampath Bank (as Deputy Chairman), Merchant Bank of Sri Lanka (as Managing Director), Employees’ Trust Fund Board (as Chairman), Merchant Credit of Sri Lanka (as Chairman), Lanka Securities, DNH Financial, DFCC Vardhana Bank, Colombo Stock Exchange, and Siyapatha Finance. He is also the former Chairman and Managing Director of Dankotuwa Porcelain and his vast experience comes from the Directorships held in many Government and private sector organisations including SriLankan Airlines, MILCO, Colombo Dockyard, Sri Lanka Standards Institution, State Plantations Corporation, National Institute of Plantation Management, Maturata Plantations and Asiri Surgical Hospitals.
He is currently the Chairman of Watawala Plantations, Former Chairman of United Motors Lanka, Employers’ Federation of Ceylon, President of National Chamber of Commerce of
Sri Lanka, President of Sri Lanka Association for the Advancement of Quality and Productivity, and Deputy Chairman of Siyapatha Finance. He has served in many high level policy making entities like the National Labour Advisory Council, the National Administrative Reforms Council, EDB Advisory Committee on Ceramics and Porcelain and the Senior Minister’s Advisory Council on Science, Technology and Innovation.
We are delighted to have a legendary business personality like Mr. Wijesinha as the Chief Guest at the event and Dr Bharati Singh as the Key note speaker from Staffordshire University said Chairman Bandula Egodage.
The most contemporary best practices and insights from the Sri Lankan market will be discussed at the conference from Retail Sector insights on merchandising and displays, Cryptocurrency diffusion in Sri Lanka, How companies are focussing short term profitability than brand equity building just to name a few said APIIT in the communique.
APIIT has carved out a niche in the market place by staging top business personalities in the weekly to address the country via the “ APIIT MBA Diaries” which so far Included personalities such as Global branding guru Simon Anholt, Unilever Chairperson Hajar Alifafi, Ambassordor to China Palitha Kohonna, Nestle Managing Director Fabrice Cavallin and very recently the Sri Lankan Ambassordor to Belgium, Luxembourg and Head of the Mission to European Union Grace Asiriwathan. Next week we have the top expert from West Africa will share how strong performance can be ignited even in a Pandemic said APITT Chairman Egodage.