Daraz aims to boost digital economy in Sri Lanka
View(s):
Daraz founder Bjarke Mikkelsen handing over a plaque to Prime Minister Mahinda Rajapaksa in recognition of the valuable partnership with Daraz and the Government of Sri Lanka.
The growth of e-commerce in Sri Lanka, the increasing digital transition of consumers and sellers, and Daraz’s commitment to harness the industry’s potential and to support Sri Lanka’s digital economy, were among the matters discussed by Bjarke Mikkelsen, CEO and Founder of Daraz, with Sri Lankan Prime Minister Mahinda Rajapaksa, during the Daraz official’s recent visit to the country.
The meeting was held in the presence of Charith Wijesinghe, Co-ordinating Secretary to the Prime Minister; Rakhil Fernando, Managing Director/Country Head of Daraz Sri Lanka; Darshika Attanayake, Chief Operating Officer of Daraz Sri Lanka; Ms. Anishka De Zylva, Head of Public Policy of Daraz Sri Lanka; and Malith Ranadewa, Head of Administration, Procurement, and Government Relations of Daraz Sri Lanka.
A Daraz media release said that during the meeting, Mr. Mikkelsen extended an invitation to the Government for Alibaba’s New Economy Workshop in China, which targets policymakers and regulators (barring COVID-19 restrictions). Mr. Mikkelsen and the Daraz team also highlighted key initiatives being undertaken by the company to further empower local communities including sellers, women entrepreneurs, and online shoppers.
“We see a vast untapped e-commerce opportunity in Sri Lanka, and Daraz is committed to helping the Government realise the potential of the digital economy,” said
Mr. Mikkelsen.
Daraz Sri Lanka aims to host at least 100,000 active and engaged small and medium-sized enterprises (SMEs) selling on its platform, which in turn could translate to at least 300,000-400,000 new jobs
in Sri Lanka.
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