FIFA Final goes live on giant screens at Negombo Beach and CH&FC
(From left): Yoshida Kentaro (Senior Representative, JICA Sri Lanka Office), Thisum Jayasuriya (Chairman, Sri Lanka Convention Bureau), Chirantha de Zoysa (Vice President/Head of Media Business, Dialog Axiata PLC), Yamada Tetsuya (Chief Representative, JICA Sri Lanka Office) and Namal Ralapanawe (Senior Specialist, JICA Sri Lanka Office) at the event of the official announcement
As World Cup Football fever peaks with the grand finale today, the Japan International Corporation Agency (JICA), Sri Lanka Tourist Board and Dialog Axiata have partnered to showcase the world premier event live between Argentina and France on a giant screen from 8.30pm onwards at the Beach Park in Negombo and CH&FC ground in Colombo.
The FIFA World Cup, which is the most watched team sport in the world commenced its group stage on November 20 in Doha, Qatar, which was the first time a world event was held in the Middle East.
JICA, Sri Lanka Tourist Board and Dialog Axiata joined hands to showcase the world event in Negombo Beach’s FIFA World Cup Fan Zone, to assist the tourism industry that since recently is seeing the return of foreign visitors who come to enjoy Sri Lanka’s world class beaches, surf and hospitality.
The fan zone in Negombo, which is endorsed by FIFA, will feature live bands, DJ music, dance acts, magic shows, food stalls and live action stations for the crowd to enjoy. Dialog Television is the official Direct to Home PayTV partner in Sri Lanka for the FIFA World Cup 2022.
JICA along with Dialog gave two schools from Kurunegala and Vavuniya an opportunity to watch the FIFA World Cup Japan vs Costa Rica match live and play a few friendly games amongst each other in an initiative recently.
In the 2018 final, France beat Croatia 4-2 to secure their second world title at the Luzhinki Stadium in Moscow, Russia.