New venture to address needs of Sri Lanka’s senior citizens
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‘The Leadership Team of Capazity with Cyril Anthony (left) an investor and shareholder in the company
Capazity (Pvt) Ltd, a Sri Lankan organisation catering to the varied needs of senior citizens of Sri Lanka, was launched on March 14 in the presence of its founders, advisory board members, clients, and the media.
They told a news briefing that senior citizens are the most deserving community in any country. They have contributed tremendously towards the economy and society. “Individuals retire from their careers, not from their lives and they continue to contribute to society in many ways. Whilst this sounds rather straightforward, in reality the transition can be tough. Capazity is a social enterprise driven by the desire to create impact through a range of services and solutions catered to senior citizens so that their next years in life will be the best,” they said in a media release.
Capazity, is founded by three like-minded individuals with years of corporate and social enterprise experience. They are Nirmal De Silva, an award winning business leader; Sanjeew Perera – technology expert; and Ramzeena Morseth Lye, a marketing expert.
The purpose of the organisation is to empower Sri Lankan senior citizens, both economically and socially. The grouping will be involved in offering training programmes, discounts to senior citizens from a range of merchants listed on their websites and organise 100 programmes across Sri Lanka targeting senior citizens.
Compared to the other countries in the South Asian and Southeast Asian region, Sri Lanka’s population is ageing fast. At present 13 per cent of the population are senior citizens (above 60 years of age) and this will increase to 27 per cent in the next seven years.
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