‘Chupa Chups’ and Meraki stun audiences at CFW 2023
View(s):‘Chupa Chups’, one of the most recognized and loved brands of Perfetti Van Melle Lanka (Private) Ltd and fashion designer Sharmila Ruberu of Meraki collaborated to create an extraordinary collection that mesmerised audiences at the recently concluded Colombo Fashion Week 2023. Titled ‘Sensurreal’, the collection represented the first time that an internationally renowned lifestyle confectionery brand partnered with a Sri Lankan designer at Sri Lanka’s only internationally acclaimed fashion week.
Inspired by the vibrance and playfulness of the ‘Forever Fun’ confectionary brand ‘Chupa Chups’, the collection showcased the confectionery brand’s signature personality fused together with the unique design aesthetic that Meraki is known for. Leaving a lasting impression on all attendees and stakeholders involved in the fashion industry of Sri Lanka, Sensurreal was a prime example of how cross-industry collaborations can push the bounds of creativity.
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