‘Lable>’, the world’s first manufacturer of adaptive clothing for the disabled
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Twinery – Innovations by MAS – the changemakers of innovative clothing across the world, together with Linea Aqua, in a move to break the barriers that prevent persons with disabilities better integrate into society, aim to break through the stigma surrounding disability by changing the narratives that discriminate.
Ranil Vitarana, CEO, Twinery – Innovations by MAS said, “We need to push society to be more inclusive of persons with disabilities to ensure fair representation. Discriminative terminology makes it difficult for persons with disabilities to better integrate into society.”
In Sri Lanka, nearly 9 per cent of the population live with some form of disability. The situation around the world is even greater. According to WHO statistics, an estimated 16 per cent of the global population or more than 1.3 billion people experience a significant disability today, and only 29 per cent are engaged in the workforce, said Muditha Ferdinando, CEO of Linea Aqua, in a media release issued by MAS.
“Today, the act of wearing everyday clothing is a challenge for persons with disabilities,” Mr. Vitarana noted. “They’ve lived their lives with labels that confine, repress and shame, and clothing labels that still believe in a one-form-fits-all philosophy. We ought to do better, because we believe that our words and abilities don’t define us, but our actions do. This is how the brand, ‘LABLE>’ was born. These are clothes designed to empower, crafted to be accessible, easy to wear, and open up new opportunities of freedom for those who led lives of dependence thus far.”
The Lable> team is made up of thought leaders who are a specialised team across strategic business units in design, pattern making, sourcing, product development, marketing, consumer research consultants and medical experts. The products have been co-created and tested with over 450 MAS-employed persons with disabilities, the Sri Lankan Paralympic Team and the company’s growing US Consumer Group made up of persons with disabilities.
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