Why Colour Psychology is important for branding
View(s):- Color psychology part 2
What do colours mean to different brands and product categories?
Last week we discussed the importance of colours for brands and how it impacts brands. This week let’s look at what each color would mean to a brand.
Green – Nature – For natural products, Luck – for Gems and for lotteries, health – Green denotes mental health and relaxation, Safety – Green also means the GO light out of the three traffic lights, Loyalty – ideal for loyalty programmes as well.
Colours are also connected with body chakras. Each chakra as its dedicated colour.
If the brands are focusing on healing or medication or even ayurvedic products, or even food products and applications such as supplements etc, paying attention to colors would always give better results. For example, Blue denotes any medication for diabetes, Gold for skin related or beauty related products, Green for healthy food, purple for relaxation, Yellow or Orange for slimming products etc.
Overall, the visual impact is always a combination of colours therefore, it’s important to be aware of what each color would stand for. Also, as most consumers are paying attention for spirituality, well-being and wellness, application of right colours with right products and right purpose can make an impact on the results.
Mission of Starbucks: with every cup, with every conversation, with every community – we nurture the limitless possibilities of human connection.
Yellow – Positivity, Joy, Warmth, Fun – this is the reason why Yellow is mostly used for youth brands and fun brands. Happiness and Clarity too are denoted by Yellow.
Mission of McDonald’s: to make delicious feel-good moments easy for everyone
Blue – Success, trust, security, confidence, etc and this is the reason why most banks, insurance companies, investment firms etc use Blue as one of or the only color of their brands. It also denotes, power and purpose and probably this is why Blue is the preferred colour of educational institutes.
Mission of Facebook: give people the power to build community and bring the world closer together.
Purple – Royalty, fantasy, mystery – Kings mostly wore purple robes and this could be the reason why Purple is known for Royalty. Fantasies and mysteries too take the colour purple.
Spirituality – Probably for Yoga and other mind related establishments, Purple would be the ideal colour. Imagination could also be about creativity and Purple would be ideal for advertising companies too.
Mission of Taco Bell: We believe everyone deserves the right to Live Más – and we’re constantly inspired by the creativity it takes to get there.
Pink – Femininity, softness etc are denoted by Pink and this is the reason why most beauty care products use Pink as their base color. It also denotes creativity and calmness.
Purpose of PINK: Fostering positive mental health and supporting young adults in all they do.
Red – Action ,love , passion are all denoted by Red. This is the reason why most love and affection related brands and even the Valentine’s Day campaigns choose Red as their main color. Red could also denote revolution and action. It could also mean, danger, or energy. Red is usually the colour which is preferred by most food brands as it evokes hunger and appetite.
Purpose of Coca Cola: Refresh the world. Make a difference.
Orange – Optimism, freedom, youth, enthusiasm etc are denoted by Orange. This is the reason why most of the web based campaigns use Orange for their action buttons (Call for action).
Mission of Penguin Books: to ignite a universal passion for reading by creating books for everyone. We believe that books, and the stories and ideas they hold, have the unique capacity to connect us, change us, and carry us toward a better future for generations to come.
Silver – Silver can denote technology, novelness, innovativeness, etc. Silver also indicates quality specially in tea, Silver tips are only second to Golden tips. Silver is also associated with parties and jewelry. 25th Anniversary is referred to as the
Silver Jubilee.
Goal of Mercedes Benz: We will build the world’s most desirable cars
Gold – Gold indicates wealth, supreme status, and colour of the best tea buds, Golden tips etc.
Also Gold reflects the best quality. Most of the top-end skin care products and personal care products choose Gold as one of their packaging colours to imply the quality. Gold is also used for 50th Anniversary as it’s known as the Golden Jubilee.
Gold is obviously the color for jewelry from ancient era.
Philosophy of Rolex: continued improvement and lasting excellence will benefit future generations.
Black – Black denotes metal. Also, it is used in heavy metals, and heavy equipment etc. Black is also considered as a mourning colour for certain religions. Black could also denote, strength, quality, masculinity, and stability (stone-made effect).
Purpose of Nike: break barriers and build community to change the game for all.
Brown – Brown is also an earthy colour, but Brown goes well with Coffee. Also, it’s a colour used by certain premium brands such as Gucci or Luis Vuitton. Though it reflects masculinity, when it comes to premium brands, brown is used for feminine products as well.
Mission of M&Ms: We believe in championing the power of fun to create a world where everyone feels they belong.
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